AI-based technology assures travelers book compliant rates on all preferred booking systems.
Singapore – A 2017 research report from the Global Business Travel Association (GBTA) found that one in six hotel rates (17 percent) in shopping channels are wrong, with corporations paying 14 percent more than they negotiated when incorrect rates are booked. HRS, the leading Global Hotel Solutions provider, has often seen error rates of 20 percent or higher for too many of the programs it serves; the company estimates the cumulative industry lost savings due to incorrect hotel rates to be a stunning USD 662 million.
This error rate… and the losses incurred by companies because of these incorrect hotel rates… would be unacceptable in any other area of corporate procurement.
HRS solves this years-long challenge via today’s launch of new real-time rate filtering automation. Powered by artificial intelligence, the patent-pending technology addresses the issue of incorrect and so-called “squatter” hotel rates in the booking systems used by corporate employees. The Rate Filter prevents incorrect rates from being shopped, marking a quantum leap in corporate hotel rate assurance with the potential to deliver millions in savings across the global managed travel industry.
While rate auditing and re-booking – typically reactive solutions – helps corporations recover some savings, HRS’ new rate filtering technology, the industry’s first global machine-learned and channel-agnostic compliance solution, goes one step further. The technology identifies incorrect rates and prevents them from appearing in shopping channels (GDSs, online booking tools, mobile apps, etc.) used by business travelers.
“This filtering automation transforms the hotel rate accuracy conversation,” said Martin Biermann, vice president of product development and innovation for HRS. “The rampant errors in booking systems today costs companies more than half a billion dollars. With HRS’ Rate Filter, corporations will see more of the savings they negotiated, and travelers can be assured they are following designated company booking policy.”
HRS is a leader in the effort to enhance hotel rate accuracy. For one global manufacturing firm, HRS identified errors that would have cost the company more than USD 9 million (annualized) had they not been fixed. The extrapolated lost savings figure – USD 662 million across the industry – highlights the magnitude of the hotel savings at stake.
“We’re disrupting the global managed travel ecosystem by putting customer success first,” said HRS CEO Tobias Ragge. “We use data and technology to build better solutions for today’s complex hotel marketplace.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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