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Hilton Garden Inn celebrates 50th opening in Asia Pacific, set to double regional footprint in two years

Award-winning brand taps strong growth momentum to open 20 more hotels in 2022.

SINGAPORE – Hilton Garden Inn, the upscale focused service brand of leading global hospitality company Hilton, achieved a new milestone in Asia Pacific with the opening of the 50th hotel under the brand – Hilton Garden Inn Jinzhou Central Street in China. With a pipeline of 114 properties in Asia Pacific, Hilton Garden Inn is expected to double its current footprint in the region by 2024, out of which, more than 20 hotels are expected to open in 2022.

Clarence Tan, senior vice president for development, Asia Pacific, Hilton, said, “As one of the fastest growing Hilton brands in the region, Hilton Garden Inn offers a myriad of opportunities for owners to effectively tap into the travel recovery in Asia Pacific and capture the growing demand for midscale lodging solutions. Its efficient and lean operating model also makes it an ideal fit for franchising with owners who are pursuing agility post-pandemic and long-term investment success. We are thrilled to be in a position to offer the Hilton Garden Inn franchise model to business partners in key cities in Asia Pacific.”

He added, “As a company that prides itself in prioritizing the needs of owners, the expansion of Hilton Garden Inn reflects the confidence that the owner and investment communities have in Hilton. To that, we are extremely humbled and grateful by the trust shared as it represents the kind of dynamic relationship that we strive to have with all our owners.

Tapping the needs of the rising middle class

Hilton Garden Inn provides upscale and affordable accommodation with the right amenities for guests seeking to maximize the value of their travel experiences. With more than one billion Asians set to join the global middle class by 2030, Hilton Garden Inn offers a midscale lodging option that caters to the needs of this growing segment who are looking to travel with the reopening of borders. This is especially apparent in China, which has the largest middle-class market globally with over 900 million people and a spending of over $22 billion per day.

In 2021, Hilton Garden Inn achieved significant growth across Asia Pacific with the opening of the brand’s first hotels in South Korea (Hilton Garden Inn Seoul Gangnam), Australia (Hilton Garden Inn Albany), Thailand (Hilton Garden Inn Phuket Bang Tao), as well as the first hotel in the city of Jakarta, Indonesia (Hilton Garden Inn Jakarta Taman Palem). The brand also made its entry into Sydney, Australia with the signing of Hilton Garden Inn Sydney Kingswood in November 2021, which is due to debut in early 2023.

The growth momentum continued into 2022, with Hilton Garden Inn opening its 50th hotel in Asia Pacific – Hilton Garden Inn Jinzhou Central Street – in February 2022, which is conveniently located in the central business district of Jinzhou. In March 2022, Hilton Garden Inn welcomed the opening of its first hotel in Bengaluru, India, situated within one of South India’s largest hotel and conferencing complexes at Embassy Manyata Business Park, as well as the signing of Hilton Garden Inn Brisbane City Centre North. The momentum will continue throughout the year and will be capped off with the launch of the brand in Japan, with the anticipated opening of Hilton Garden Inn Kyoto in December 2022.

A business model aligned to owners’ needs

In September 2021, Hilton also launched a large-scale franchise model for Hilton Garden Inn in Asia Pacific, starting in China. Apart from increasing agility, the franchise model helps to meet the evolving demand of owners and instill confidence in them amid the pandemic. With more than 940 properties in over 55 countries and territories worldwide, Hilton Garden Inn’s efficient prototype provides ease for day-to-day operations, while its leaner operating model drives profitability and makes it more attractive as an investment.

With the brand’s franchising model launching in key cities in Asia Pacific this year, it provides an ideal opportunity for experienced independent hotel owners to tap into Hilton’s strong commercial engine and extensive support network to drive long-term investment and meet evolving consumer needs.

Jenny Milos, vice president, Focused Service & All Suites Brands, Asia Pacific, Hilton, said, “As an upscale and affordable accommodation that offers modern amenities, coupled with the brand’s signature positive and upbeat service, Hilton Garden Inn is a top choice for guests who are not only seeking to maximize the value of their travel, but are also looking for exceptional hospitality experiences. The pace of growth of Hilton Garden Inn across Asia Pacific is a testament of the brand’s appeal and versatility for owners and guests alike, as we continue delivering on our promise to offer better and brighter stays, with the right partners in the right locations and at the right time.”
 

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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