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Goomo awards its digital mandate to PivotRoots

The agency will utilize its data and technology-driven marketing strategy to help Goomo launch and scale-up efficiently in the competitive online travel aggregation space.

MUMBAI – Goomo.com, the newly launched travel portal, has assigned its integrated digital duties to PivotRoots. As a part of the digital mandate, PivotRoots will be responsible for digital strategy, planning & buying, SEO and content. The agency will utilize its data and technology-driven marketing strategy to help Goomo launch and scale-up efficiently in the competitive online travel aggregation space.

Speaking about the appointment, Gaurav Khurana, CMO, Goomo.com said, “Goomo is a young brand with aggressive future plans. We wanted an equally agile and strategic partner who could understand the travel domain and at the same time complement our pace. PivotRoots has a passionate and driven team and we look forward to leverage their expertise in strategic approach and data-led planning.”

Shibu Shivanandan, Founder and Managing Director, PivotRoots said, “We are delighted to associate with Goomo and look forward to create path-breaking strategies in this highly competitive category. With our domain expertise I am sure we will help them create better consumer experiences across all channels and platforms.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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