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Event Hospitality & Entertainment selects Amadeus’ Agency360 for strategic market insight

Event Hospitality & Entertainment partners with Amadeus to gain access to the industry’s most robust business travel insight.

COVID-19 has impacted regions across the world in different ways. Across Australia and New Zealand, strict entry and quarantine policies have reduced overall case numbers throughout the pandemic. At the same time, with limited travel, hoteliers have had to continuously pivot strategies and identify new ways to manage their business.

Now, as travel opportunities increase, Event Hospitality & Entertainment’s hospitality division, with a portfolio of more than 70 hotels across Australia and New Zealand, has selected Amadeus’ Agency 360. The solution provides unparalleled business intelligence insights, enabling Event Hospitality & Entertainment to identify new opportunities to capture travel agency bookings as regulations shift and guests begin to return.

For more than 20 years, Amadeus’ Agency360 solution has been the leading source of travel agent booking data, tracking 100% of bookings from all four GDS systems. This allows hotels to pinpoint the top travel agents and corporations booking in their market, develop opportunities to grow their business, and benchmark their performance with their competitive set and across their region. To keep pace with regularly changing market conditions, data is refreshed three times a week to provide the most updated travel agent booking insight available.

Our partnership with Amadeus enables us to gain greater visibility into the emerging opportunities in our region and the markets where we have hotel properties,” said Brett Barlow, Group General Manager –Revenue, Event Hospitality & Entertainment. “The quality of the data available to both our corporate offices and properties will provide a real advantage to understand how we’re performing in each market and identify growth opportunities.”

We’re pleased to partner with Event Hospitality & Entertainment and support them with key strategic insights for future growth. Our industry-leading technology, data and market expertise is at the service of our customers to help them recover from the pandemic. We pride ourselves on working hand-in-hand, in close partnership, in order to best meet our customers’ needs,” says Nicole Dobson, Vice President Australia, New Zealand and Pacific, Hospitality, Amadeus.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.