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Enterprise rent-a-car expanding into Vietnam

Enterprise Holdings appointed an affiliate of MP Logistics as its first franchisee in Asia at the 2017 Asian American Chamber of Commerce Connections Dinner, subject to Enterprise's registration in Vietnam as a franchisor.

ST. LOUIS – Enterprise Holdings Inc. – one of the largests car rental companies – has announced plans to enter the Vietnam market with its flagship brand, Enterprise Rent-A-Car, as well as its National Car Rental and Alamo Rent A Carbrands. Enterprise Holdings appointed an affiliate of MP Logistics as its first franchisee in Asia at the 2017 Asian American Chamber of Commerce Connections Dinner, subject to Enterprise’s registration in Vietnam as a franchisor.

This appointment not only marks a historic milestone in Enterprise Holdings’ ongoing global expansion, but also reflects the company’s broader strategy to build an extensive network of transportation services that deliver value, choice and outstanding customer service to business and leisure travelers around the world. “Our robust growth is a tribute to the strong international reputation of our brands,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings, who highlighted the company’s rapid expansion and integrated global network as a keynote speaker at the 2016 International Car Rental Show.

Enterprise Holdings also hosted a global franchise meeting last year in St. Louis – its hometown and world headquarters – which served as an ideal place for business partners from all over the world to find some ‘middle ground’ and discuss a variety of issues, from operational procedures and employee recruitment strategies to urban mobility concepts and ethics and compliance policies. “We look forward to working with MP Logistics to further enhance our brands’ reputation,” Smith stated. “We believe this partnership is just the latest example of ensuring that our loyal leisure and corporate customers are able to enjoy the high-quality service they’ve come to expect from our Enterprise, National and Alamo brands, no matter where in the world their travels take them.”

Next year, MP Logistics will begin providing long-term rentals under the Enterprise Rent-A-Car brand primarily to the employees of multinational companies with operations in Vietnam. Over time, the offering will expand to include short-term car rental services for business and leisure travelers. MP Logistics estimates that the average international customer will rent a vehicle for anywhere from one to five years – similar to vehicle lease programs in the United States, but with the added benefit of a local driver.

“Enterprise and MP Logistics are both committed to the highest standards of customer service,” said Minh Phuong Dang, Chief Executive Officer and Founder of MP Logistics. “As family-owned companies, we both share common values that include a strong entrepreneurial spirit, a culture of excellence and a deep commitment to our people.”

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