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Dubai Air Show expands sales network to Southeast Asia

Fairs & Exhibitions, organisers of the Dubai air show, has expanded its sales agency network to South East Asia with the appointment of Singapore-headquartered Zara Asia Network…

Fairs & Exhibitions, organisers of the Dubai air show, has expanded its sales agency network to South East Asia with the appointment of Singapore-headquartered Zara Asia Network (ZAN) to market Dubai 2005, the ninth international aerospace exhibition, throughout Singapore, Brunei, Hong Kong, Indonesia, Malaysia, the Philippines and Thailand.

“ZAN was selected for its extensive contacts built up in South East Asia`s aviation industry over 20 years,” explained Clive Richardson, Chief Executive, Aerospace Group, F&E.

“We are very confident that this new partnership will now result in a much wider and larger South East Asian presence at the Dubai air show.”

ZAN is headed up by Managing Director Zahara Mahpuz who says initial response to Dubai 2005 from both the South Asian private and public sector has been extremely encouraging.

“We are following up keen interest from the government sector in Malaysia and possible independent private sector participation, particularly from the manufacturing and maintenance segments, in Singapore and Indonesia,” said Mahpuz.

Dubai 2005 will be held at the expanded Dubai Airport Expo from November 20-24, next year. The Airport Expo will feature a third hall – Central Hall – which has created an additional 10,000 square metres of facilities space.

“The expanded facilities will help meet increased demand for space at Dubai 2005, which is the fastest-growing air show in the world`s fastest-growing aviation region,” said Alison Weller, Project Manager, F&E.

“We are looking to introduce new blood to the show and South East Asia is a region which will be more keenly targeted to assist in meeting this aim.”

Dubai 2005 is organised by F&E in conjunction with the Department of Civil Aviation, Government of Dubai and in collaboration with the UAE Armed Forces.

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