DFS Group introduces newly upgraded stores at Hong Kong International

HONG KONG – DFS Group, a luxury travel retailer, introduces four newly upgraded shopping spaces inside Hong Kong International Airport. Building on DFS’ promise to deliver innovation and newness, travelers can now discover an expanded assortment of brands and exclusive products at DFS boutiques in the Departures East Hall North and Departures East Hall South, showcasing DFS’ unparalleled expertise in providing new ways to delight travelers to Hong Kong.

 

 

The remodeled area spans over 30,000 square feet, creating greater circulation space across General Merchandise, Beauty and Spirits, Wines and Tobacco categories. A range of first-in-HKIA product lines including Make Up For Ever, Fresh, Innisfree, Sekkisei, GLAMGLOW and Diptyque have been added to the airport stores’ Beauty sectors, while branded kiosks such as Montblanc, Casio, Samsonite and LeSportsac will present customers with new experiences including customized personalization in the General Merchandise section.

 

DFS’ remodeled shopping areas also unveil unique new concepts in the Spirits and Wines sector, introducing one of only 15 Johnnie Walker Houses in the world in tandem with The Whiskey House, an experiential destination with certified Sales Associates delivering a luxurious shopping experience. New additions to the extensive brand list include Bache-Gabrielsen, Janneau and Moutai. Customers can explore more than 250 whiskies across 50 brands and enjoy DFS-exclusive offers including William Grant & Sons’ ‘Rare Cask Reserve’, as well as Araid 18 Year Old, 21 Year Old and 25 Year Old. 

  

Benjamin Vuchot, DFS Group’s Region President, Asia North said, “DFS is committed to continuously enhancing the traveler’s shopping experience at Hong Kong International Airport, gateway to one of the most important destinations in the world. We are very proud to offer these new brands, exclusive products and world-class concepts to travelers to HKIA.” 

 

 

The much-anticipated completion of the remodeled stores provides travelers with more space, visibility and better ease of shopping. The new layout marks the beginning of an enhanced shopping experience that will give travelers reason to spend more time relaxing before their flight at Hong Kong International Airport. The remodel builds on a number of exciting activations for travelers including the 12.12 Alipay promotion and recent Whiskey Festival at the newly launched The Whiskey House.