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Throughout the campaign, guests will be greeted by the auspicious and playful Fortune Rabbits who promise to bring good luck and prosperity, delivering good fortune as they hop through DFS’ luxury festive playground.
DFS Group, leading luxury travel retailer, has launched its annual Lunar New Year campaign and invites customers to hop into good fortune and kick-start the Year of the Rabbit with perfect gifts from now through February 28. With an exciting array of products available across DFS’ luxury pillars, including Beauty and Fragrances, Fashion and Accessories, Food and Gifts, Watches and Jewelry and Wines and Spirits, Lunar New Year revelers can find the perfect gift for everyone on their list of lucky recipients, with the help of DFS’ specially curated gifting guides.
The New Year calls for new looks and fresh beginnings so treat yourself to that little (or big) something that you’ve been dreaming about with the ‘Say Hello To A New You’ edit featuring luxury fashion, beauty, watches and jewelry, and home and wellness indulgences. In this time of reunion, pick and choose from the ‘Bountiful Giving’ collection of affordable beauty, fashion and accessories, wines and spirits, and kidswear to shower your loved ones with thoughtful gifts to show them how much you care. Finally, as you gather, connect and spread your cheers and good fortune with friends and family, the ‘Share Your Luck’ ideas include something for everyone, whether its food and gifts, wines and spirits or beauty, fragrances, and home and wellness items.
“This Lunar New Year, we invite our customers to kick-start the Year of the Rabbit with us through perfect gifts and festive celebrations to enjoy with loved ones,” said Long Chiu, Executive Vice President Digital Ventures and Marketing, DFS Group. “We hope to share the joy of this auspicious holiday by providing an abundance of delightful surprises to create new holiday memories.”
Throughout the campaign, guests will be greeted by the auspicious and playful Fortune Rabbits who promise to bring good luck and prosperity, delivering good fortune as they hop through DFS’ luxury festive playground. In participating stores around the world, we invite customers to join the Fortune Rabbit Scavenger Hunt for the chance to win a complimentary Fortune Rabbit NFT in DFS World.* Visitors can also discover and experience local traditions including lucky fai chun calligraphy, lion dances and visits from the God of Fortune.**
Customers can continue their Lunar New Year celebrations in the metaverse by visiting DFS World, where a number of exciting interactive experiences and offers await them. In addition, upon reaching a designated spending amount in-store or online, guests can share their blessings in style with the DFS limited-edition red packets featuring the Fortune Rabbits.*
* Terms and conditions apply. Offers are of limited quantities only, while supplies last. See DFS.com for details.
**Experiences, performances and shop hours vary by location. See store for details.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
