CHTA announces marketing partnership with the Knot Wedding Network

…

Caribbean Hotel and Tourism Association (CHTA) and The Knot Wedding Network a division of The Knot Inc., have partnered to offer CHTA members exclusive access to The Knot Destination Wedding and Honeymoon Study 2009.

The Knot Market Intelligence’s Destination Wedding Study is a first ever look at this significant market. Although they makeup an estimated 20% of all weddings, until now, industry stakeholders have never had access to the kind of information that can help them understand and leverage this community of brides. With over 8,500 respondents, this study examines the attitudes and behaviors behind this fast growing market.

Through this unique partnership CHTA will market the study to its members with an exclusive 25% discount off The Knot Market Intelligence regular rate. In return, 10% of all proceeds made from the study will go to the Caribbean Hotel & Tourism Association Education Foundation (CHTAEF). The Education Foundation is a nonprofit organization that provides individuals throughout the Caribbean region with an awareness of the industry’s varied career opportunities, as well as technical and professional development.

“We are thrilled to announce our continued partnership with the Caribbean and to be able to support the Caribbean Hotel & Tourism Association Education Foundation through The Knot Market Intelligence research group,” said Shri Lildharrie, global travel director of The Knot Inc.

“The results for these best-in-class studies provides marketers amazing insights on the who, what, when, where, why and how today’s digital brides plan and book destination weddings and honeymoons,” added Lildharrie.

Follow TravelDailyNews Asia-Pacific in Google News

Vicky Karantzavelou

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.