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Amadeus and British Airways have announced a three-year extension of their content agreement taking it up to 2013. The renewed agreement guarantees full-content access to Amadeus users worldwide, ensuring travel agents have access to the same range of fares through Amadeus as they would through the airline’s website.
John Mornement, head of selling and distribution at British Airways, said: “Amadeus is a trusted and important distribution channel and we are delighted to have reached an agreement that continues to give Amadeus agents worldwide access to our fares and which reduces our distribution costs.”
The full range of British Airways’ fares, schedules and inventory made available through the Amadeus system will be the same as those offered through any direct or indirect channel, distribution provider or website. Amadeus users can continue to access and book fares and inventory that the airline makes available to the public through its internal reservation system and its consumer website, as well as through third-party sites. In the UK and Ireland, the opt-in levels that were established by Amadeus in 2007 remain unchanged.
“We are delighted to bring continued stability to the travel distribution marketplace. Amadeus strives to offer the widest scope of integrated content to our travel agency partners. Our customers have long told us that access to complete content is their highest priority,” said Ian Wheeler, VP, Marketing & Distribution, Amadeus. “Full content agreements with carriers such as British Airways, are a significant part of our ongoing mission – to provide our customers with stability and clear long-term planning.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
