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Vizergy has partnered with BrightEdge, a best-in-class SEO technology provider, to offer advanced search engine optimization (SEO) services for the hospitality industry. BrightEdge collects and analyzes competitor data allowing to develop a strategic on-site SEO offense and proprietary, hotel-specific link building, further enhancing the company’s award-winning marketing services. The combination of Vizergy’s professionally trained SEO team and BrightEdge’s technology will help hotels outdo their competition in search engines and drive direct bookings.
Hotels can take advantage of the power of this partnership with a new product offering from Vizergy – “SEO Advantage Plus,” which features three key components. Thanks to BrightEdge technology, Vizergy can determine which keywords are yielding results for hotels’ competition, allowing hotels to immediately capitalize on similar keywords. A detailed opportunity analysis takes the competitive research a step further, identifying not only the competitors’ keywords, but also the pages that drive the bulk of their traffic and the most effective backlinks for their SEO. Vizergy’s team, which was recently trained by link building guru Eric Ward, then implements unique, ethical and effective link building strategies to help boost natural search rankings.
The goal in partnering with BrightEdge and offering the “SEO Advantage Plus” program is to ensure Vizergy continues to offer the industry’s best, results-driven SEO services. From knowing the competition, to implementing ethical strategies, to maximizing search visibility, website traffic and revenue, Vizergy prides itself on being the ideal choice for independent hotels, hotel management companies and major brands.
“Making our clients successful is priority number one,” said Vizergy’s Director of Online Acquisition Marketing Lisa Klueppel. “SEO is a hugely important and often complex component of hotels’ online marketing mix. Using BrightEdge’s technology is another step we’ve taken to make sure we stay ahead of our competition and are able to provide SEO services that are second to none.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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