Three distinct restaurants and the Mandarin Cake Shop offer high-concept dining experiences at Mandarin Oriental's first Shanghai property.
HONG KONG – Brandimage, a leading global consultancy of brand equity architects and designers and dash design, a New York-based firm renowned for thoughtful, innovative hospitality and retail projects, have joined forces to create four eye-catching, chic, modern dining venues for Mandarin Oriental‘s new luxury property in Pudong, Shanghai.
The venues which include the Chinese restaurant Yong Yi Ting, the modern-French Fifty 8? Grill, the all-day kitchen Zest, as well as the hotel’s signature Mandarin Cake Shop,are characterizedby contemporary, upbeat cosmopolitan decors that serve as stylish and exciting additions to Shanghai’s eclectic and flourishing dining scene.
The partnership between Brandimage and dash design marries expertise in branding, strategy and interior design. According to Mr. Craig Briggs, Managing Director of Brandimage Asia, this brand-led approach inspired the team to create distinct concepts for each of the four venues which translate into deeply immersive, engaging spaces offering the hotel’s guests a dining experience that is truly unique.
Commenting on the project, Mr. Briggs remarks that, increasingly, consumers are looking for a culmination of experiences when they go out to dine. “High-concept design restaurants today need to demonstrate as much innovation and flair in their architecture and decor as they do in their cuisine,” expresses Mr. Briggs.
With a focus on premium materials and an acute attention to detail, the cutting-edge, imaginative epicurean environments that Brandimage and dash design have created for the hotel pay tribute to Mandarin Oriental’s reputation for luxury including its world-class dining, inimitable service and exceptional cuisine.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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