Frederic is already a familiar face at BHMAsia, having served as the company's Vice-President of Development since 2014.
Bangkok – BHMAsia CEO Anthony McDonald has announced the appointment of Frederic Garnieras the company’s new Senior Vice-President. Frederic has already onboard as the Senior Vice-President from 16th October 2017.
Frederic is already a familiar face at BHMAsia, having served as the company’s Vice-President of Development since 2014. He brings twelve years’ experience in the hospitality industry with expertise in both hotel operations and in the field of business development. Since commencing his hospitality career as the youngest General Manager for the Accor Hotel Group at just 24 years of age, Frederic has gone on to develop strong operational, financial, and analytical skills. Acquiring experience with luxury brands such as Sofitel through to budget chains such as Ibis, Frederic has gained a broad industry overview while heading a range of different departments from accounting to food & beverage, until his last posting with The Erawan Group in Phuket where he was the General Manager for the pre-opening and opening of a 260-room hotel on the island.
Frederic has already made a significant impression since joining BHMAsia in 2012 when the company was positioned as a Thailand-based boutique operator of six resorts. He has helped this portfolio and pipeline expand to nearly 50 properties across Thailand, Vietnam, Indonesia, and Australia as BHMAsia has established a major regional presence. Frederic has held a succession of increasingly responsible roles during this period, setting up and supervising the head office operations, and facilitating the recent company acquisition by Flight Centre Travel Group.
“Having been with the company for the last five years and seen progress and development within our organization, I am confident in working alongside the team and our new owners in taking BHMAsia to the global market,” said Frederic.
In his latest role, Frederic will be overseeing Sales, Revenue and eCommerce, Marketing Communications, Operations, and Human Resources. He will also bring his expertise to take on the additional responsibility for pre-opening projects, smoothing BHMAsia’s further growth across the region.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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