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Amadeus announces its Affinity Shopper product, developed for airline websites and launched last week, has won the PhoCusWright travel technology innovation award. Recognised at The Travel Innovation Summit in Orlando, USA, Affinity Shopper is the first solution from Amadeus Extreme Search technology portfolio which enables travellers to shop on airline websites by their desired travel experience rather than on a linear date and destination basis.
Amadeus’ latest search product offers an elegant intersection of innovative design and technology infrastructure to solve big challenges such as search by budget, type of activity or geography – all on a single page – and with instant relevant response. In the near future, the solution will allow for further services such as allocation of frequent flyer miles. Amadeus Affinity Shopper enables travellers to search online by receiving answers to open questions such as “where can I go and what can I do for the amount I want to spend?” The system combines, on a single page, all search functions available in the market today. Lufthansa is the first launch customer announced for Affinity Shopper.
The accolade was awarded to Amadeus Affinity Shopper following a live vote from industry members attending this year’s annual PhoCusWright conference. Amadeus Affinity Shopper was selected from over thirty three other entries. The audience voted on the basis of three criteria including “technical innovation”, “business value” and “potential effect on the market”. Four shortlisted companies then made a five minute presentation to convince the audience of the strengths of their innovation.
“We believe we are delivering a competitive leap to our customers with our Extreme Search technology and we are delighted Affinity Shopper has been recognised by the industry in this way,” Denis Lacroix, Amadeus Vice President, Sales & e-Commerce Platforms, said. “By naturalising the search process, we are helping airlines generate loyalty from travellers by promoting their services in new and different ways. This ease of use and comprehensive search functionality means it’s possible to drive greater revenues from the leisure market.”
Earlier, Marcus Casey, Head of e-Commerce & Mobile of Lufthansa Passenger Airlines (who piloted the solution) commented: “Amadeus Affinity Shopper gives our customers further options to use our website as a traveller playground where users can explore and determine their trip based on what they would like to do during their travel. Our customers are able to conduct a search for a “beach holiday in Europe based on a budget range”, or even a completely open search for “a holiday for less than, for example, $700 per person. The ability to inspire the traveller to search easily and fast, through quality data, gives us a considerable competitive edge.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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