Akamai and Open World join forces

Asia-Pacific

Akamai Technologies, Inc. the global service provider for accelerating content and business processes online, and Open World, which provides effective e-Commerce solutions for the global travel and hospitality industry, have…

Akamai Technologies, Inc. the global service provider for accelerating content and business processes online, and Open World, which provides effective e-Commerce solutions for the global travel and hospitality industry, have jointly announced that Open World will be a Value Added Partner for Akamai Technologies Inc.

This partnership will enable Open World to bundle Akamai’s content and application acceleration technologies to its 2,000 hotel web sites for more than 60 brands in over 10 languages. In doing so, Akamai and Open World will ensure improved end-user experience, greater adoption of online booking and customer services applications.

Open World integrates a combination of Professional Services and Travel Agency teams providing intuitive design and creative ingenuity with search marketing science, advanced web engineering and revenue-generating opportunities, all designed to increase direct online business and return on investment. Open World’s clients include: The Dorchester Group, Hilton International, Hyatt International, InterContinental, Peninsula Hotels, Raffles Hotels & Resorts, Dusit Hotels & Resorts, Rocco Forte Hotels, Small Luxury Hotels of the World, WORLDHOTELS and La Manga resort, amongst many others.

Akamai Technologies also comes with its own knowledge and expertise of the Travel & Hospitality industry segment where the Internet has become the fastest growing distribution channel, accounting for billions of dollars in sales for travel-related companies, as well as dramatic savings in operational and infrastructure costs. Akamai helps to increase revenue; enhance the brand; reduce site abandonment and increase conversion of “lookers” to “bookers”, as well as increase adoption of online apps for many leading travel industry organisations worldwide, including American Express, AirAsia, Cathay Pacific Airways, Travelocity, InterContinental Hotels, Millennium & Copthorne Hotels, Royal Caribbean Cruise Lines, United Airlines Loyalty Group, Tourism New Zealand, Zuji and many others.

Open World too has acknowledged the potential of the Internet as an effective marketing and revenue-generating channel for the travel industry, and has invested in advanced technology and implemented best practices to ensure clients would successfully reach relevant audiences on the Internet. Open World’s open source-based Internet server cluster delivers over 41 million pages per month with 100% uptime.

As a result of this partnership, Open World will bundle Akamai’s Content Delivery Service as a component of its website hosting offering to its customers, so that Open World’s customers can benefit from the world’s largest distributed computing platform, which can deliver accelerated content and applications anywhere in the world, regardless of Internet conditions.

Joe Nguyen, Open World’s COO remarked, We are excited about the partnership with Akamai. Open World aims to provide ‘best of breed’ solutions and this partnership allows us to maintain a world class content distribution platform for our clients. The ability to service content quickly will also free our clients up to consider richer content without worrying about download speed and the associated usability issues.

Offer further comments, Stuart Spiteri, Director Asia-Pacific, Akamai Technologies Inc. reinforced that, No travel industry player can ignore the growth of online revenue, whether direct supplier-to-consumer relationships or through online intermediaries. Akamai is partnering with Open World to bring our suite of technologies to its 2,000 hotel customers, to ensure that each of their hotel properties has the very best face on the Web, and that each and every customer interaction is a positive one. Akamai’s track record of increasing revenue for our travel customers and Open World’s experience in development and delivery of Web applications will give our customers a strategic revenue advantage.

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