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Accor named Official Partner of Tina – The Tina Turner Musical in Australia

  • Tasmania’s Ten Days on the Island Festival

Also, Accor Pacific has been named the Official Accommodation Partner of the 2023 Ten Days on the Island festival taking place across Lutruwita/Tasmania from March 10–19.

Accor Pacific announced it is an Official Partner of TINA – The Tina Turner Musical in Australia, produced by TEG Dainty. This landmark announcement builds on Accor’s commitment to delivering exceptional and unforgettable experiences for ALL – Accor Live Limitless loyalty members, and complements the leading cultural, entertainment and sporting events headlining at Accor Stadium.

Accor Pacific CEO, Sarah Derry, said: “We’re thrilled that TINA – The Tina Turner Musical is heading to Australian shores this year. Tina Turner is an international icon of music, her songs are timeless, and her life story resonates with so many people. This partnership with TEG Dainty demonstrates Accor’s commitment to supporting the fundamental role of arts and culture in the community and the important role it plays in energising and stimulating tourism. It also allows us to unlock even greater experiences and benefits for our ALL loyalty members.”

TINA – The Tina Turner Musical is produced by TEG Dainty in association with Stage Entertainment, Tali Pelman and Tina Turner. The partnership will see cast and crew from the musical make an Accor hotel their home throughout their stay in Sydney.

“Increasingly we see audiences wanting to turn their night at the theatre into a mini vacation,” said Paul Dainty, CEO, TEG Dainty. “High energy, fun productions like TINA, featuring hits with multi-generational appeal, are a great catalyst for that. We want to make it easy for people to build on their theatre experience and our partnership with Accor offers a seamless way to package up a weekend away or night in town so audiences can focus on enjoying the show!”

Featuring more than 20 of Tina Turner’s iconic songs including, Simply The Best, What’s Love Got To Do With It, and Proud Mary, this heart-pumping production will raise the roof at Theatre Royal Sydney from May 2023.

Presented in association with Tina Turner herself, the smash hit TINA – The Tina Turner Musical celebrates the untold story of a woman who dared to defy the bounds of her age, gender and race to become the Queen of rock n’ roll.

As a proud Official Partner of this critically acclaimed musical, Accor is offering a show-stopper accommodation package at its iconic Sofitel Sydney Wentworth hotel, including overnight accommodation in a Luxury Superior Room, welcome drinks for two people, buffet breakfast for two at Garden Court Restaurant, and two tickets to TINA – The Tina Turner Musical.

Sofitel Sydney Wentworth hotel

Plus, join ALL – Accor Live Limitless, the free lifestyle loyalty programme of Accor that goes beyond hotels, to unlock member’s special savings, Reward points, and a range of privileges. Points can be earned on accommodation as well as at thousands of restaurants and bars throughout the Accor network, which can be used to redeem hotel stays and other experiences.

Accor was the first hotel operator in the Pacific to reward their customer’s loyalty with exceptional partner benefits, which include the ability to boost Qantas Frequent Flyer points and the opportunity to attend world-class sporting and entertainment experiences at Accor Stadium and Qudos Bank Area in Sydney.

From luxury to economy, Accor has 19 international brands across Australia, New Zealand, Fiji and French Polynesia, including Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten, Novotel, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore’s SO/ and Tribe.

Accor named Official Accommodation Partner for Tasmania’s Ten Days on the Island Festival

Also, Accor Pacific has been named the Official Accommodation Partner of the 2023 Ten Days on the Island festival taking place across Lutruwita/Tasmania from March 10–19.

The Festival starts in the south of the state, before heading north and concluding with a grand finale in the north-west, making it a great opportunity to embark on a Tasmanian road trip.

There’s so much to see and do, including mapali, Sunset Gathering, a free, family-friendly celebration which concludes the Festival at sunset at the banks of the river at Devonport. The river mouth, where saltwater meets fresh, is a site of powerful significance to First Nations people.

Ten Days Artistic Director, Lindy Hume, welcomed the partnership with Accor. “Our 2023 program connects audiences to global, national and local artists in urban and regional spaces right across Lutruwita/Tasmania and we are delighted that visitors and locals alike can choose from a wonderful array of well-appointed Accor hotels to add to their festival experience.”

“The 2023 Ten Days program abounds with epic themes, Gods, myths, water stories, life and death, a celebration of our shared humanity, and all things rebellious, daring and vital,” Ms Hume added.

Accor Pacific CEO, Sarah Derry, said: “We are thrilled to have our Tasmanian hotels partner with Ten Days on the Island, which is the only festival in Tasmania that continues to visit every corner of the state. The Festival plays a crucial role in celebrating arts and culture, and is a great boost for the Tasmanian travel industry.”

The full 2023 Ten Days on the Island program was announced on February 2 and tickets for some events are already on sale. For more information on the Festival and ticket sales, visit

Catering for every budget from luxury to economy, Accor has 10 hotels in Tasmania, including international brands such as Mövenpick, Peppers, Mantra, Novotel and ibis Styles.

The new Novotel Devonport, which opened in October 2022, is thrilled to be the official Program Partner for the 2023 Festival, and there are great rates available at participating Accor hotels right across Tasmania, including Hobart and Launceston.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.