BARCELONA, SPAIN - Malaysia is once again participating in the annual IBTM World 2017, the leading and biggest global event for the meetings, incentives, conferences, events and business travel industry which takes place at Barcelona, Spain from 28th – 30th November 2017.
This year will mark the seventh consecutive year of participation at the prominent tradeshow and Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia will be leading the Malaysian delegation along with other participating partners namely Kuala Lumpur Convention Centre, Asian Trails (M), Berjaya Hotels & Resorts, Mandarin Oriental Kuala Lumpur, Prime HTT Travel (M) Sdn. Bhd. and Meritus Pelangi Beach Resort & Spa, Langkawi.
The Malaysia Twin Deal XP (MTDXP) programme continues to be MyCEB's best offering for corporate meeting and incentive planners at IBTM World this year. The rewards programme aims to provide more interesting options and ideas for planners, which will support the highly popular Malaysia Like Never Before (MNLB) campaign that highlights the unique and new experiences of five key Malaysian destinations: Kuala Lumpur, George Town, Langkawi, Kota Kinabalu and Kuching, specially customised to the corporate meeting and incentives market.
Chief Executive Officer of MyCEB, Datuk Zulkefli Hj. Sharif, said, "IBTM World allows MyCEB to continue promoting Malaysia's top experiential locations for corporate meetings and incentive travels through the Malaysia Twin Deal XP (MTDXP) rewards programme to the European business events market. It helps strengthen and increase Malaysia's visibility as a preferred business events destination while enabling us to connect with the key players in the business events industry, opportunity to be exposed with various innovative ideas, and to gain insights of the current trends which will help propel Malaysia's business events industry to the forefront."
MyCEB has a dedicated booth at IBTM World 2017, located at B200 showcasing a hive of activities offered under MLNB for visitors to enjoy. One of the main attractions is the 'Malaysia Puzzle Wall Challenge' where visitors get to test their skills to complete a puzzle wall of different destinations in the MLNB campaign within 10 minutes. Additionally, potential planners can also set at least two appointments with MyCEB's partners and stand a chance to win a 5D4N trip inclusive of two return flight tickets to Malaysia.