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This year, Korean Air has been working to promote happiness not only internally through different divisions in the company, but also externally by supporting local communities.
HONG KONG – Korean Air presented a gift of 3,200 books at the opening of a special library at a local community in support of multicultural families in Seoul.
The opening ceremony was held on December 21st at ‘Gangseogu Multicultural Family Support Center’ located in Seoul. Mr. Mu Chol Shin, Korean Air Senior Vice President for Corporate Communications, and Ms. Jeong Suk Park, the head of Gangseogu Multicultural Family Support Center, attended the ceremony to celebrate the donation of about 3,200 books by Korean Air.
Mr. Mu Chol Shin (second from the right), Senior Vice President, Korean Air, Ms. Jeong Suk Park (third from the left), Head of Gangseogu Multicultural Family Support Center and multicultural family members are celebrating the opening of the library
The initiative is part of Korean Air’s 2016 campaign ‘Happiness’. This year, Korean Air has been working to promote happiness not only internally through different divisions in the company, but also externally by supporting local communities. Under this campaign, Korean Air wanted to do something special for the multicultural family and after circumstantial research found the support center library was in need of a renovation and an expansion of its book collection. Following installation of new bookshelves and appropriate furniture, “Happiness Multicultural Library” was finally ready to be donated in the name of Korean Air.
During its preparation, Korean Air employees were enthusiastic about the event and donated approximately 2,600 books including books about childrearing, cooking and housekeeping. These particular selections can help multicultural families adjust in their local community. In addition, Korean Air ordered a total of 600 new books in Chinese, Vietnamese and Russian as most of the multicultural families have limited access to books written in their own language.
Korean Air has implemented various types of events this year to inspire happiness and support local communities, such as delivering special lunch boxes for children in elementary school as well as providing fresh products to seniors who live alone. Korean Air will continue to roll out corporate social responsibility programs at home and abroad in support of local community’s development.
Photo caption: Korean Air employees were enthusiastic about the event and donated approximately 2,600 books
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
