Inspiring and enabling travels with AirAsia

AirAsia, voted the World’s Best Low Cost Carrier for seven consecutive years, last 23rd of June 2016 launched #WhyIFly, an online campaign that seeks to drive more people to pursue their travel goals and spread the love of storytelling through beautiful films and photographs.

 

Philippines AirAsia’s CEO Joy Caneba shares, “Travel inspiration is everywhere. People are eager to break their routines, and are hungry for new and authentic experiences. Thanks to the Internet, Filipinos are becoming increasingly aware of the beauty and vibrant natural wonders of the Philippines and social media has made it very easy for people to share their discoveries, and spread a sense of wonder.”

 

“To kick-off this campaign, AirAsia reveals the hidden gems of Bohol, Palawan, Tacloban, and Kalibo, as captured by passionate traveller-storytellers. By showing these destinations through their lenses, we aim to foster pride of place, and encourage all of us to create our own stories.” Caneba adds.

 

Several traveller-storytellers flew to different places via Philippines AirAsia to get a firsthand experience and to capture vibrant landscapes and idyllic country life many weeks ago. Young Filipino travel groups such as Where to Next, Free Spirits PH, SinoPinas, as well as videographer Patrick Martin journeyed far and near to explore Biri Rock Formations of Northern Samar; the bright turquoise waters of El Nido; the undiscovered beaches of Kalibo; and the lush forests of Bohol, and discovered little and large pockets of beauty and eventually immortalizing them through an exhibit of films and photographs printed by Canon at the #WhyIFly media launch held at The Coffee Bean & Tea Leaf 26th St. Bistro.

 

AirAsia is also supporting Kayak Asia, an initiative that promotes environmentally friendly tourism through kayak-based expeditions. The advocacy is working to preserve the mangroves along Abatan River in Bohol, a precautionary step in avoiding damage caused by big motor boats that are used to ferry tourists.

 

#WhyIFly comes full circle in its aim to inspire more stories and journeys from people through the #WhyIFly Challenge, a call to inspire friends and loved ones to embrace local travel by sharing their travel motivations through beautiful photos in social media. The challenge will take place via Instagram, and will require participants to post one photo of their trip a day for five consecutive days, and provide an answer to “Why I Fly” as captions. Four winners will be randomly chosen from the pool of entries from June 24 to September 30, 2016 and will win seats for two to Bohol, Palawan, Tacloban or Kalibo and discover their own #AirAsiainBohol, #AirAsiainKalibo, #AirAsiainTacloban, or #AirAsiainPalawan stories. For the complete mechanics, please go to AirAsia Philippines’ Facebook page.