The SA State Government also announced a $35.2 million redevelopment and expansion of Her Majesty’s Theatre. The upgrade will modernise all the facilities for artists and patrons and increase the capacity from the current 970 to around 1,500 seats.
The State Labor Government of South Australia announced on 21 June that it will spend $15.7 million over four years to continue to invest in South Australia’s cultural capital. The funding will include $700,000 for the Adelaide Festival of Arts, $3 million for Arts South Australia and $4 million each year to drive economic activity and job opportunities in the arts.
The SA State Government also announced a $35.2 million redevelopment and expansion of Her Majesty’s Theatre. The upgrade will modernise all the facilities for artists and patrons and increase the capacity from the current 970 to around 1,500 seats. Work will include an additional balcony of seating, improved orchestral pit and technical facilities, a back of house upgrade as well as a new foyer and patron facilities such as toilets and bars.
The State Government is providing $32 million and the
Adelaide Festival Centre will raise the remaining $3.2 million through other sources and fundraising efforts.
The $35.2 million investment over three years will be used to build a new entrance and foyer for the historical theatre on adjoining land. The project will create up to 220 jobs during construction and additional ongoing jobs in the arts.
Planning on the project will start immediately and it should be complete by late 2019.
Douglas Gautier, CEO and Artistic Director of the Adelaide Festival Centre says: “The redevelopment and expansion of Her Majesty’s Theatre is great news for the performing arts community and for Adelaide audiences. It is also great news for the city.“
“Over recent years, a number of blockbuster musicals and other theatrical, comedy and music products have been bypassing Adelaide.“
“We know the audience demand exists for these shows but there is nowhere for them to play because the 2,000 seat Festival Theatre is Adelaide’s only large scale commercially viable theatre in South Australia and it is full to capacity.”
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An expanded HMT will transform the performing arts landscape in Adelaide. Shows like, the Lion King, Mary Poppins, Les Miserables and Once, will now have a venue to perform in.”
“A second large theatrical venue will also enable the South Australian performing arts companies, especially the Adelaide Symphony Orchestra and the State Opera of South Australia, greater access to the Festival Theatre so they can put on nationally significant works.”
“Every year more and more South Australians attend arts events. In 2015 over 980,000 people visited the Festival Centre which was our biggest year ever. With the redevelopment of the Adelaide Riverbank we think this number will grow even more in the future. The redeveloped HMT will allow the performing arts to flourish and provide audiences a vast range of arts, culture and entertainment.”
The Adelaide Festival Centre has spoken to many of Australia’s largest commercial producers and they have echoed the need for a second larger venue to be built in Adelaide.
Andrew Kay, from
Andrew Kay and Associates Pty Ltd and Chairman, Live Performance Australia says: “
Currently with just one 2,000 seat venue and one 1,000 seat venue, Adelaide, despite its claim to be a cultural capital, is the worst “venue resourced” capital city in Australia. Adelaide desperately needs a revitalised Her Majesty’s Theatre. The current 1,000 seats available at Her Majesty’s is inadequate and means Adelaide is unviable for a whole variety of mid-scale musicals, plays and mid-scale entertainment touring Australia.”
The redevelopment will also provide 213 construction jobs and on-going employment for artists, production staff, front of house staff, programmers, publicity and marketing staff. The additional activity will also bring substantial benefits in tourism related fields by attracting more tourists and retained tourism benefits because South Australians will no longer need to travel to see the shows that have been missing Adelaide.
Key benefits for investing on arts and culture linfrastructure
• More commercial blockbusters coming to Adelaide
• At least 50 additional performances a year at HMT
• Greater opportunity for state and national performing arts companies to access Festival Theatre and new HMT.
• Increased revenue made by the Adelaide Festival Centre to be used on public purpose programs in children’s entertainment, educational programs, and multicultural engagement
• Increased employment opportunities for artists, production staff, and related industries
• Increased economic activity driven by artistic activity
• 213 construction jobs
• Retained tourism effect of up to 15,000 people from patrons no longer travelling to see shows
• An additional 11,000 bed nights annually by increased tourist numbers and bringing cast and crew members to Adelaide
• Increased city vibrancy – participating in Central Market/Chinatown/Victoria Square leisure and entertainment precinct
• Complimentary to the Adelaide Riverbank entertainment precinct and provides two interlinked leisure and entertainment hubs to build on laneway access and activation
Dr. Mariana Sigala is Professor in Tourism and Director of the Centre of Tourism & Leisure Management (CTLM) at the University of South Australia Business School.
Professor Sigala has a PhD from the University of Surrey as well as a Certificate of Advanced Academic Studies from the University of Strathclyde and an MSc in Tourism Management from the University of Surrey.
Professor Sigala is a widely published authority in the area of Service Operations Management and Information and Communication Technology (ICT) applications in Tourism and Hospitality. She also has an interest in e-learning models and pedagogies, having published several research studies in these areas. Professor Sigala’s research is multi-award winning featuring several best paper awards in international conferences and academic journals, such as papers published in the International Journal of Contemporary Hospitality Management and the International Journal of Hospitality Management.
Professor Sigala is the current Chair of the ICHRIE Johnson and Wales Case Study Competition and Publication Series . She is also currently the co-editor of the international journal Journal of Service Theory and Practice, the Editor-in-Chief of the Journal of Hospitality & Tourism Management and the editor of the International Journal of Hospitality & Tourism Cases.
Professor Sigala has also served on the Board of Directors of the International Federation of Information Technology, Tourism and Travel (IFITT) (as Membership Director); the International Council on Hospitality, Restaurant and Institutional Education (I-CHRIE) (as Research Director, 2008 - 2010); the Hellenic Association of Information Systems (HeAIS) (as Publicity Director); and the Executive Board of the European Council on Hospitality, Restaurant and Institutional Education (EuroCHRIE) (as President, 2004 - 2005).
Professor Sigala joined the UniSA Business School in 2015 and brings more than 13 years of international academic and teaching experience to the UniSA Business School and the School of Management.
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