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SATIC Tourism Conference to help grow the visitor economy of South Australia

South Australian Tourism Industry Council General Manager Shaun de Bruyn says the 2016 Conference will encourage thought leadership and support tourism businesses in achieving success through the promotion of service excellence and best business practice.

A record number of South Australian tourism businesses are attending the South Australian Tourism Industry Council’s 7 th annual Tourism Conference – Inspiring Industry and Growing Visitation.
 
The one-day conference on the 1st of June will have a line-up of more than 22 speakers, seven compelling presentations and 14 practical workshops to choose from.
 
Key speakers include Mark Wilsdon from the Museum of Old and New Art, Alla Wolf-Tasker from The Lake House in Daylesford, Jeff Ellison from SeaLink Travel Group, Frances-Anne Keeler from Tourism Australia, Siddhartha Kaul from the InterContinental Adelaide and Rodney Harrex from the SA Tourism Commission.
 
A discussion panel on the sharing economy will also see four industry representatives weigh in on the debate and explore the opportunities and challenges for our State’s tourism industry.
 
The record-breaking 270 delegates will also choose from 14 workshops across a range of key streams related to the tourism industry, including Service Excellence, Business Development, Nature-based Tourism, Marketing and Storytelling.
 
A highlight of the Conference will be the Leadership Dinner with special guest Dr David
Cropley, international author, researcher and expert in creative problem solving and
innovation.
 
Dr Cropley will define and discuss creativity and innovation and the role they play in economic growth and prosperity, and how we can use them to create and grow a sustainable tourism industry.
 
South Australian Tourism Industry Council General Manager Shaun de Bruyn says the 2016 Conference will encourage thought leadership and support tourism businesses in achieving success through the promotion of service excellence and best business practice.
 
Each year, the SATIC Tourism Conference has a reputation for presenting impressive speakers and relevant workshops, and 2016 is no exception,” Mr de Bruyn says.
 
Our program has been developed to inspire the industry, grow visitors and build tourism as an innovative and competitive industry that greatly contributes to the South Australian economy.
 
Tourism Minister Leon Bignell said the South Australian Government has a strong relationship with the tourism industry and is proud to support the SATIC Conference.
 
Tourism is big business made up of many small to medium size operators,” Minister Bignell said. 
 
It is one of South Australia’s key economic drivers. Which is why the State Government has committed $35 million additional funding in this year’s state budget to help grow the visitor economy to $8 billion by 2020.”
 
The total visitor expenditure in the tourism industry is at an all-time high of $5.6 billion and game changers such as the redeveloped Adelaide Oval are helping to put SA on the map as we market our state to the world.
 
After participating in a full day of conference activities, delegates & presenters are also invited to attend a networking function to share experiences and identify opportunities.
 
The conference will be held at the Hilton Adelaide on Wednesday, 1 June.
 
FULL SPEAKER LINE UP:
Master of Ceremonies: Grant Cameron, SA Life TV
The Hon. Leon Bignell MP, Minister for Tourism | Official opening & address
 
Plenary sessions:
Mark Wilsdon, Museum of Old & New Art | Why is Mona an internationally recognised destination?
Alla Wolf-Tasker, The Lake House | Case Study
Jeff Ellison, SeaLink Travel Group | Future Market Directions & Challenges
Siddhartha Kaul, InterContinental Adelaide | Keeper of the Keys
Frances-Anne Keeler, Tourism Australia | Inspiring International Visitation
Rodney Harrex, SA Tourism Commission | The Visitor Economy
Discussion Panel: To Share or not to Share? Moderated by Grant Cameron, with Eoin Loftus (Majestic Hotels); Tony Barradale (Mount Lofty House); Kym Brown (Getaways SA); and Johan Revalk (Taxi Council SA)
 
Workshop sessions:
 
Service Excellence stream
Jing Cao, Chinese Language & Cultural Advice | Delivering Customer Service Excellence for Chinese Visitors
Siggi Frede, Effektiver | Considering, Understanding and Competing on Customer Journeys
Bill Forrester, Travability | A Customer Focussed Approach to Inclusive and Accessible Tourism
 
Business Development stream
Michael Kay, Wallmans Lawyers | The Life Cycle of Employment – from Hiring to Firing and everything in between
Aly Garrett, CMS Strategic | Is your business a digital dinosaur or digital native?
Rebecca Somerfield, Mercury Public Relations & Shaun de Bruyn, SA Tourism Industry Council| How to Win a Tourism Award – Your Pathway to Success
 
Nature-based Tourism stream
Craig Wickham, Exceptional KI | Growing your business as a flagstone of Destination South Australia
Chris Thomas, Department of Environment, Water & Natural Resources | Nature like Nowhere Else: Activating Nature-based Tourism in South Australia
Hugh Chevrant – Breton, Singapore Airlines | An International Perspective on Nature Based Tourism
 
Marketing stream
Brent Hill, SA Tourism Commission | SA Tourism Marketing
Liz Ward, Tourism Tribe | A Winning Digital Game Plan
Patrick Baker, Baker Marketing | Looked for a holiday, left with a story. A marketer’s guide to making memories for fun & profit
 
Storytelling stream
Paige Rowett, Tourism eSchool | Inspire & Convert Wannabe Travellers by Telling & Selling your South Aussie Story
Grant Cameron, SA Life TV | Why a Great Story is ‘Best Business Practice’

 

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