Outrigger Resorts appoints new UK sales and marketing representatives

PHUKET, Thailand – Outrigger Resorts has appointed Hills Balfour as its UK representative for sales, marketing and PR support. The partnership started 1 February 2016.

 

Outrigger Vice President Sales & Marketing, Asia-Pacific, Mark Simmons, briefed Hills Balfour at meetings 26-27 January in London. The premier beachfront resort company, with its Hawaii headquarters and Asia Pacific office in Phuket, will work closely with three key personnel from Hills Balfour.

 

Hills Balfour Account Director, Andrea Hogg, will be the key person for UK sales and marketing on behalf of Outrigger Resorts. She will be supported by Executive Director Julian Mills and Account Manager Freya Boucher on UK market PR activities for Outrigger Resorts.

 

“The UK is a very important market for Outrigger, especially for our recently acquired properties in Phuket and Koh Samui, Thailand, the Maldives and Mauritius,” said Simmons.

 

“With Hills Balfour’s extensive network of contacts and proven ability to leverage relationships, they will grow sales and marketing and show the UK trade that Outrigger Resorts is on a journey to become the premier beach front resort brand in the world.”

 

Outrigger operates, or has under development, 40 properties with approximately 9,000 rooms located in Hawaii, Guam, Fiji, Thailand, Mauritius, Maldives, Vietnam and Hainan Island, China.

 

Amanda Hills, CEO of Hills Balfour said: “We are thrilled to have been appointed by Outrigger Resorts to undertake their sales and marketing solutions for the UK market. With such a diverse and exciting property portfolio across such a variety of international destinations, we are confident that our results-oriented approach will take the brand from strength to strength.”

 

Simmons said that Outrigger is a values-based company that prides itself on providing exceptional hospitality and authentic cultural experiences, incorporating local traditions and customs into the guest experience at each of its properties.

 

Outrigger is a privately held company and has more than 68 years of family leadership.

 

Outrigger and Hills Balfour will work closely together at ITB Berlin where Outrigger Resorts has a corporate stand (215) in Asia Hall 26b.

 

Photo caption (left to right): Mark Simmons, Outrigger Vice President Sales & Marketing, Asia-Pacific, and Andrea Hogg, Outrigger Resorts new UK Sales & Marketing Representative