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First ‘tourism precinct’ to win the top honour and first to achieve a perfect score for marketing excellence.
SOUTH BANK, BRISBANE, QUEENSLAND: Brisbane’s largest leisure and lifestyle precinct made history on Friday (August 8) at the Property Council of Australia’s (PCA) 2014 Queensland Retail Property of the Year Awards. South Bank received the top honour of 2014 Retail Property of the Year, making it the first time a ‘precinct’ has won the coveted title.
It was also the first entrant to receive a perfect score as winner of the Excellence in MarketingAward for its innovative South Bank Concierge campaign and then took out the Excellence in Food Retailing Award.
The much-loved destination, which draws over 10 million visitors annually nudged out some of the State’s largest retail centres and dining districts to score its award-winning trifecta.
CEO of South Bank Corporation Jeff Weigh was delighted with the three accolades and was grateful to the PCA for recognising the precinct’s overall retail offer, diverse dining options and excellence in marketing.
“Our South Bank Concierge marketing campaign scored a perfect score of 100 points from the judging panel based on our ability to tap into the 61,000-plus conference delegates visiting the destination annually.“
The South Bank Concierge provides a central point of contact for conference organisers to liaise directly with South Bank Corporation for hosting conference and event-related initiatives and facilitated through a comprehensive suite of collateral including guidebooks; PCO prospectus; website; smartphone app; retailer point of sale materials and dedicated iPad pod stations set up a strategic locations including the Brisbane Convention and Exhibition Centre.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
