China is the biggest outbound tourism source market in the world with more than 100 billion US$ spent by 83 million travelers in 2012. How to attract this major market segment and how to turn Chinese visitors into satisfied customers who recommend destinations and tourism service providers to their friends and colleagues? COTRI China Outbound Tourism Research Institute presented 16 answers to this important question in the form of 16 CTW Chinese Tourists Welcoming Awards.
Already for the 10th time CTW Awards were given during the COTTM China Outbound Travel and Tourism Market in Beijing, the most important outbound fair for the Chinese market, organized by Tarsus Co. (London).
Fair visitors and officials including several ambassadors witnessed presentations by the CTW Award winners, some of whom had travelled a long way to Beijing especially for the ceremony.
The international jury in 2013 had to evaluate more applications than ever before, reflecting the growing interest in the Chinese market. The selected gold, silver and bronze CTW Awards were given to private companies and governmental institutions from all around the world including South Africa, New Zealand, Dubai, Bhutan and Tahiti and from all segments of the industry including also retailers and publishers.
As every year, CTW Awards were given in five categories: Product Innovation, Internet/Media, Service Quality, Marketing, and Overall Performance.
“Chinese tourists travel to ever more diverse destinations and look increasingly for experience instead of sightseeing. This is also reflected in the variety of the CTW Award winners in 2013, which feature ICT solutions for package tours as well as specialised venues for conferences or retailers going the extra mile to please Chinese customers. The 10th anniversary of the CTW Award clearly showed the strength of the development and the optimism of the market.” said Prof. Dr. Wolfgang Georg Arlt, director of COTRI, who chaired the CTW Award ceremony.
COTRI China Outbound Tourism Research Institute is the world's leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.
CTW Chinese Tourists Welcoming Awards 2013 given to 16 destinations and companies at COTTM fair in Beijing
List of winners 2013
Category: Product Innovation