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Skyscanner’s latest Horizons report showcases changing travel preferences in APAC, with a focus on closer destinations and planning ahead.
Skyscanner released its latest Horizons report, highlighting insights into booking windows, destination choices, and trending destinations across the APAC regions.
The analysis is based on Skyscanner’s proprietary forward-looking Travel Insight data, comparing traveller behaviour and search trends year-on-year.
Booking windows reflect confidence to plan ahead
Across the board, travellers are planning further ahead compared to the previous year, marking a return to traditional seasonality in 2024.
APAC: Amongst APAC travellers there is a greater distribution of booking windows compared to other regions but an overall increase in bookings over 30 days (including a 2% jump in the 90+ day segment). Booking windows of two months or more now represent over a third of demand in this region.
Destination choices highlight regional preferences
APAC: APAC travellers are turning their focus towards intra-regional destinations, with a notable decrease in trips to Europe compared to last year. Seat capacity is returning to the region and many travellers are indicating a desire to swap long-haul trips with short or medium ones, or even domestic trips with an eye on their budget to help keep costs down.
Shorter trip lengths to top destinations
Across all regions, average trip lengths are slightly down or flat year-on-year for many popular destinations.
APAC: Well-known European and US destinations are the most popular, with Athens experiencing the biggest increase in trip length. “Everywhere” also ranks highly, and Tokyo is the only destination with a single-digit trip length.
Trending destinations
Destinations with the biggest year-on-year increases in search volumes reflect a mix of wanting to explore new places, as well as those with new route connections.
APAC: New Delhi, India and Shanghai, China are experiencing the biggest growth amongst APAC travellers, while Jeddah, Saudi Arabia; Dubrovnik, Croatia; and Victoria, Canada are also trending. Pangkalan Bun in Borneo, Indonesia is the only trending destination with an increase in average trip length.
Zeynep Mutlu Bigalı, Head of Destination Partnerships: “Our latest Horizon insights reveal a travel landscape that is both familiar and evolving. While traditional seasonality is returning and popular destinations remain in demand, travellers are also seeking value and exploring options closer to home. Across Skyscanner’s platforms, we have seen incredible demand at the start of the year, and we expect this to continue as we head into the summer, especially in regions such as North Asia.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
