Skyscanner reports a significant rise in travel searches and bookings in early 2024, reflecting a global eagerness for exploration and adventure.
As we usher in the new year, the conclusion of the festive season and the resumption of work routines are evident. But the human spirit, ever in search of something exhilarating, turns towards the next adventure, propelling a surge in travel interest. Recent data from Skyscanner sheds light on this growing trend, revealing significant increases in travel searches and bookings as the new year unfolds.
The Surge in Travel Searches
The period from December 26, 2023, to January 9, 2024, witnessed a notable rise in travel searches across various countries, indicating a universal yearning for exploration and escape. Singapore experienced a 13% increase, South Korea a remarkable 42%, India 39%, and Australia 8%. This spike in interest underscores a global inclination towards travel and discovery following the holiday season.
Redirects Mirror the Growing Interest
Redirects, a key indicator of travel booking intent, also showed substantial growth. Between January 2 and 8, 2023, and January 1 and 7, 2024, there were increases across the board: Singapore saw a 24% rise, South Korea 17%, and Australia an impressive 28%. This data suggests not only a growing interest in travel but also a readiness to take concrete booking actions.
Popular Destinations for 2024
The concept of ‘everywhere’ as a destination gained popularity in 2023 on Skyscanner, reflecting a willingness among holidaymakers to explore a diverse range of locations. The top destinations for 2024, based on Skyscanner’s data as of January 9, 2024, reveal varied preferences among travelers from different countries:
| Singapore
Bangkok Tokyo Kuala Lumpur |
South Korea
Tokyo Osaka Fukuoka |
| India
Dubai Bangkok London |
Australia
Bali London Tokyo |
Insights from Skyscanner’s VP
Hugh Aitken, Skyscanner’s VP of Strategic Relations and Development, highlights January as the peak booking time, with Skyscanner platforms witnessing record-breaking numbers. He notes the trend of travelers seeking inspiration and booking both leisure and Visiting Friends and Relatives (VFR) trips. The competitive landscape for airlines and destinations is evident, with many introducing seat sales and flash deals to capture this burgeoning demand. Prominent airlines such as Jeju Air, HK Express, and Eastar Jet have already launched various promotions.
The start of 2024 has set a dynamic pace in the world of travel and hospitality. With an increasing number of travelers eager to explore and experience new destinations, the industry is responding with enticing offers and innovative services. For travel and hospitality professionals, this trend signifies a vibrant year ahead, filled with opportunities to cater to a diverse and eager market, ever-ready to embrace the joys of travel.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
