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“Welcome to Sanya”: Spring Festival celebrations boost tourism

Welcome to Sanya
Welcome to Sanya (PRNewsfoto/China Media Group Mobile)

Sanya’s Spring Festival activities, with the “Welcome to Sanya” campaign, draw global visitors for a unique New Year experience.

SANYA, CHINA – During the Spring Festival of 2024 for the Year of Dragon, the Sanya Tourism Board, in cooperation with China Media Group (CMG), initiated a culture and tourism-related logo “Welcome to Sanya“, showcasing the beautiful scenery and culture in Sanya, through a comprehensive media approach featuring propaganda and short video series, such as Wonderland Sanya and A Bus Tour Across China•Sanya.

During the Spring Festival, Sanya presented over a hundred Chinese New Year activities such as theme parks, bear festival, and lantern festival gala, bringing guests from around the world a unique tropical “New Year’s holiday experience”.

As an ideal tourist destination, Sanya provides perfect weather during the Spring Festival. Aside from the exceptional natural environment, the local culture and tourism resources that mark their own also draw people’s attention. Tourists from around the world can experience Chinese traditions and culture while enjoying high-quality tourist services. Taking on both the exhibition of the traditional culture and distribution of modern entertainment, Haitang Bay, Yalong Bay, Sanya Bay, and Yazhou Bay of Sanya vied with each other in splendor.

Sanya also focuses on providing variegated pastimes for different customers. Whether you like shopping or taking photos of beautiful scenery, lean toward adventure, expect to kick back and relax, or love water sports, Sanya can not only give you all the choices, but also complement it with a prepay compensation mechanism, which guarantees you to “worry-free travel” in Sanya.

The promotional label “Welcome to Sanya” caught on as a catchphrase, and hit 1.15 billion times of publicity on Chinese websites, which not only successfully increased the reputation of Sanya, but also further promoted local tourism and economic development. During the festival, the City of Sanya received 2.4814 million tourists, bringing in ¥7.494 billion yuan in tourism revenue. From March 19th to 22nd, the Sanya Tourism Board, in collaboration with tourism-related enterprises from the Sanya Economic Circle, launched on a series of tourism marketing and promotion activities in Singapore for the year of 2024. Next, Sanya Tourism Board will visit to the Middle East, Europe, Japan, South Korea, and other places to attract more overseas tourists to visit Sanya, narrate the story of “Beautiful Sanya” to the international market and promote the accelerated development of the inbound tourism market.

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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.