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Unlocking Profit: An introduction to Hotel Revenue Management

Join Stefan Wolf’s Revenue Management Workshop in Phuket on 5th March 2024, designed to enhance profitability and stand out in the competitive hospitality industry.

In the fast-evolving landscape of the hospitality industry, revenue management is key. As hotels strive for success and profitability, the adoption of revenue management systems has become a game-changer. The upcoming Revenue Management Workshop in Phuket, led by seasoned expert Stefan Wolf, promises to be a transformative event for hotel professionals seeking to maximize their revenue potential.

Join the Revenue Management Foundation Workshop in Phuket on 5th March 2024.

Workshop Highlights:
  • Maximize Revenue: Learn strategies to optimize prices and inventory for maximum revenue per available room (RevPAR) and overall revenue.
  • Gain Confidence: Turn complexity into confidence with actionable market insights, business intelligence, and pricing tools.
  • Unlock Potential: Acquire skills to boost bookings, revenue, and profit, ensuring your hotel stands out in a competitive market.
Expert Leadership:

The workshop is led by seasoned Revenue Management expert Stefan Wolf, offering a deep dive into effective strategies and hands-on techniques.

Workshop Details:
  • Date: Tuesday, 5th March 2024
  • Time: 9:00 am to 5:00 pm
  • Venue: The Slate, Phuket
  • Cost: THB 7,900 per person (Includes lunch and a certificate)
Who Should Attend?

Whether you’re a junior staff member or a seasoned hotel owner, this workshop is designed for YOU! The previous workshop in Bangkok attracted a diverse audience, from entry-level staff to General Managers and Hotel Owner Representatives.

Reserve Your Spot Today:

Visit Stefan’s website or email Stefan at to secure your place in this important event.

Stefan Wolf advised “Revenue management optimizes both room occupancy and the average rate paid for each room, ensuring maximum total revenue. This involves selling the right room to the right guest at the right time for the right price. Strategies range from motivating direct bookings to offering extensions, up-sells, and encouraging repeat visits.”

Wolf added “Effective revenue management relies on data and analytics to measure and monitor supply and demand. By understanding what different customer segments are willing to pay, hoteliers can make informed decisions on promotion, pricing, and distribution channels.”

In the current landscape, revenue management stands as the cornerstone of running a successful and profitable hotel. The abundance of available data and advanced analytics tools provides ample opportunities for businesses to turn a profit. The most successful hoteliers continuously seek ways to learn and improve, gaining a competitive edge in the process.

Wolf concluded “It’s crucial to understand that hotel pricing is fluid, subject to change based on demand, supply and shifts in costs. Contrary to expectations, customers actually anticipate gradual rate increases over time.”

Maximize Revenue. Transform Complexity. Elevate Success with Wolf Commercial Consulting‘s Revenue Management Foundation Workshop!

Managing Director - DBC Asia | + Articles

David Barrett is a MICE Consultant, Marketing Strategist and digital video advocate. Founder of DBC Group, Member of Institute of Place Management (MIMP) his motto is “Everybody has a story to tell. Let me tell yours.”

David is a long-term resident of Bangkok having lived and worked in the Thai capital for more than 32 years. He is recognised in the Thai tourism and hospitality industry for his passion for promoting Thailand, his love of Thai food, and his creative approach to marketing.

64 years young, David is a Brit in Bangkok. Born in St Helier, UK, he returned to the UK and set up home in Cornwall during the COVID pandemic. With business back as usual, David has returned to Thailand. He’s a man on a mission to interview leaders and trend-setters in business, sustainability, the arts and entertainment. You can watch his weekly conversations on Trends YouTube channel.