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Tourism Malaysia boosts Indonesian market with focused familiarisation trip

Visit To KLCC Twin Tower

Tourism Malaysia collaborates with MyCEB and Garuda Indonesia to promote Malaysia to Indonesian MICE market, highlighting key attractions and connectivity.

PUTRAJAYA, MALAYSIA – Tourism Malaysia hosted travel trade partners and media from the Indonesian market on its familiarisation trip to promote Malaysia as the preferred tourist destination in the region in collaboration with the Malaysia Convention & Exhibition Bureau (MyCEB) and Garuda Indonesia.

A group of seven travel agents and one media representative from Jakarta embarked on a four-day, three-night (4D3N) journey to Kuala Lumpur and Putrajaya from 4 to 7 February 2024. The itinerary includes immersive experiences in Meeting, Incentive, Convention, and Exhibition (MICE) venue inspections at renowned locations such as the World Trade Centre, Malaysia International Trade and Exhibition Centre, Le Meridien Hotel Putrajaya, InterContinental Hotel, Four Points Hotel, Renaissance Hotel, and a city tour.

In Putrajaya, the participants experienced the Souq Putrajaya (3D Museum & Largest Chocolate Shop in Putrajaya) and enjoyed a sunset cruise along with other engaging activities. Additionally, the itinerary features a shopping spree at Exchange 106 @ TRX and Mitsui Sepang KLIA, along with a half-day inspection tour to Splashmania and Sunway Lagoon Theme Park to experience the latest attractions.

The FAM Trip aims to motivate Indonesian travel agents, particularly those focusing on the MICE segment, to actively promote tour packages to Malaysia. It underscores the significance of the Indonesian market for Malaysia’s tourism industry, emphasizing the substantial growth in arrivals observed in 2023 and the strong connectivity with 628 direct flights per week from Indonesia to Malaysia. Indonesia remains a crucial market for Malaysia, and with Garuda Indonesia providing daily flights from Jakarta, there is optimism for restoring pre-pandemic performance and enhancing the bilateral relationship.

Last year, Malaysia has warmly welcomed over 3.1 million Indonesian tourists, celebrating the rich tapestry of cultural exchange and friendship between both nations. Tourism Malaysia anticipates more arrivals from Indonesia in conjunction with the state visit year 2024 campaign in Melaka, Kelantan, Perak, and Perlis.

This campaign sets the stage for the forthcoming Visit Malaysia Year 2026, which aims to attract 35.6 million foreign tourists, targeting a revenue of RM147.1 billion.

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