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TAT and Big C l-aunch exclusive shopping campaigns for tourists in Thailand


TAT partners with Big C for two shopping campaigns, offering unique travel perks and discounts across Thailand to both tourists and residents.

BANGKOK, THAILAND – The Tourism Authority of Thailand (TAT) has partnered with Big C Supercenter and its 49 suppliers to launch two exciting shopping campaigns offering tourists and residents a chance to win perks and discounts while traveling in Thailand from 1 April – 31 May 2024.

Foreign tourists will be offered privileges under the “Thailand Lucky Landing” campaign while Thais and expats will be able to enjoy discounts and accumulate points under the ‘Suk Thanthee…Thi Tiew Thai, Suk Pai Gan Yai Thi Big C’ (literally translated as ‘happy travelling in Thailand, double happiness at Big C’) campaign.


TAT Governor, Ms. Thapanee Kiatphaibool, said “The campaigns are aimed to offer even more amazing travel experiences in Thailand for foreign visitors, while stimulating Thais and expats to travel more to emerging secondary destinations. This will ensure that the tourism benefits are better distributed across the breadth and depth of the entire kingdom. The collaboration with Big C also forms part of our ‘Partnership 360’ efforts to drive Thailand’s tourism towards High-Value and Sustainability.”

At Big C Ratchadamri’s campaign launch, TAT brought 26 key opinion leaders (KOLs) and influencers from India, Malaysia, Philippines, Singapore, Indonesia, and Vietnam for a special tour of Big C to share with their followers. The activity highlighted popular souvenirs among tourists as well as must-try dishes and desserts at the food park.


For the ‘Suk Thanthee…Thi Tiew Thai’ campaign, Thais and expats will receive an E-coupon discount when applying for a Big Point membership. Subsequently, they can scan QR code to accumulate Big Point for additional perks at 291 participating Big C stores in 15 secondary destinations, including Prachin Buri and Rayong in the East; Buri Ram, Chaiyaphum and Nakhon Phanom in the Northeast; Phetchaburi, Saraburi and Chai Nat in the Central Region; Phrae, Phichit, Nan, and Chiang Rai in the North; and Surat Thani, Phang-nga and Songkhla in the South.

Big C Supercenter Chief Executive Officer and President, Mr. Aswin Techajareonvikul, said “The partnership with TAT corresponds with Big C’s strategy to become the preferred destination for souvenir shopping. Both campaigns are aimed to help stimulate the Thai economy as well as encourage more domestic travel to the 15 provinces. Ultimately, the campaigns are expected to help create more meaningful travel experiences for tourists as they enjoy shopping perks and privileges while travelling in Thailand.”

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