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As the region experienced a rebound in domestic and international travel demand, along with the strong recovery of bleisure travel, Wyndham achieved an increase of 31% on revenue per available room (RevPAR) in constant currency during the first half of 2023.
SINGAPORE – Wyndham Hotels & Resorts, the hotel franchising company and provider of management services with approximately 9,100 hotels in more than 95 countries, announced its strong growth momentum in Asia Pacific for the half year ended 30 June 2023 (“1H2023”), increasing its offerings for guests and owners across the region.
“In the first half of 2023, we’ve achieved phenomenal results; driven by three game-changing factors; the strong recovery of bleisure travel across Asia Pacific, the combined rebound in Greater China’s domestic and international travel demand, and the introduction of new, exciting brands and hotels into strategic markets across Asia Pacific. For our guests, the strong appeal of our brands coupled with the high usability of Wyndham Rewards kept them in the Wyndham ecosystem whilst our owners witnessed how we were able to leverage the strength of our commercial and operational support to attract demand and drive growth. These factors combined to deliver strong guest and owner loyalties – that further highlights the trust they have in our portfolio of brands and industry-leading franchising experience,” said Joon Aun Ooi, President, Asia Pacific, Wyndham Hotels and Resorts.
Stellar Year-on-Year Results for 1H2023
Delivering on its mission of making hotel travel possible for all, Wyndham tapped into the continual recovery of bleisure travel across the APAC region and successfully opened and signed hotels including the flagship Wyndham, all-inclusive Wyndham Alltra and TRYP by Wyndham brands, further strengthening its leadership position in the hospitality industry. The new openings lead to an overall 6% increase in Wyndham’s room size across the region.
Additionally, APAC achieved an increase of 31% in revenue per available room (RevPAR) in constant currency during the first half of 2023. This series of achievements can be attributed to the strong guest and owner loyalty towards Wyndham’s brand portfolio, as well as the resumption of leisure and business travel across the region, which resulted in a rapid expansion of business in the Asia-Pacific region.
In the first six months of 2023, the company celebrated a series of key milestones as it unveiled its “first-hotel” of iconic brands such as Wyndham Grand, Wyndham, Wyndham Garden and TRYP by Wyndham in popular destinations such as Singapore, Wellington in New Zealand, and Phu Quoc in Vietnam, as well as introducing its brands in new countries through hotel signings and openings.
This includes:
- Peninsula Excelsior Singapore, a Wyndham Hotel – the signing of the 1st Wyndham hotel in the country with 591 rooms. The Hotel debuted as Peninsula Excelsior Singapore, a Wyndham Hotel during its soft opening on 6th July 2023.Following its multi-million-dollar renovation, the property will be officially launched as the Wyndham Singapore at its grand opening in 2024.
- Wyndham Alltra, Cat Ba – the signing of the 1st all-inclusive resort in Asia Pacific with 300 rooms.
- Wyndham Grand Phu Quoc – largest Wyndham Grand globally with 1,399 rooms, making the 1st Wyndham in Phu Quoc and 15th hotel in Vietnam.
- Wyndham Garden Phu Quoc – largest Wyndham Garden globally with 921 rooms, making the 1st Wyndham Garden in Phu Quoc and 16th hotel in Vietnam.
- TRYP by Wyndham Tory Street Wellington – 1st TRYP by Wyndham in New Zealand with 77 rooms.
Momentum in the region continued with additional hotel signings and openings across the portfolio. In Thailand, Wyndham strengthened its portfolio with the signing and opening of Ramada by Wyndham Bangkok Sukhumvit 11 and Ramada by Wyndham Bangkok Ten Ekamai Residences – its 21st and 22nd hotel in Thailand, and 8th and 9th respectively in the city of Bangkok. In Greater China, Wyndham continued to venture into new deals and openings including the opening of Wyndham Shanghai Nanxiang in April – the 3rd Wyndham and 32nd property in the city of Shanghai.
With each key opening, Wyndham continued to provide its unprecedented support to owners, partners, and loyal guests through a wide range of commercial initiatives such as its ‘Work, Play & Stay’ campaign to cater to rising demand for bleisure travel, as well as the celebration of Wyndham Rewards surpassing 100 million enrolled members through a month-long campaign filled with a mix of curated offers. These initiatives are ultimately aimed at supporting hotels in attracting more guests to book their future stays with Wyndham.
Wyndham’s current brand portfolio in the region stands at a total of 14 brands with over 197,000 rooms, building upon its wide range of offerings to cater to various market segments, as a strong commitment to its mission of making hotel travel possible for all.
Sustained Optimism for Hotel Franchising
The hotel franchising business model continues to gain popularity amongst potential owners in the region as they witness the unprecedented support from Wyndham to drive demand and portfolio growth. By joining the Wyndham family, owners can leverage its global franchising expertise, tap on its hugely popular Wyndham Rewards program that has more than 103 million members globally and leverage its centralised operational support to maximise their top-line profitability.
Coupled with the increasing stability of the tourism industry, Wyndham will continue to seek opportunities to introduce new brands in Asia Pacific to meet the ever-evolving aspirations of hotel owners and guests alike. Looking ahead, Wyndham remains optimistic of making further progress towards evolving its brand portfolio and strengthening its development and opening pipelines for the foreseeable future.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
