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IT&CM China and CTW China 2024: A New Chapter in MICE and Business Travel

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Set for March 26-28, 2024, IT&CM China and CTW China will offer a refreshed experience in Shanghai, uniting MICE and business travel sectors and aiming to drive industry growth.

Shanghai, China – IT&CM China and CTW China 2024 will be held with a brand new experience at Shanghai Exhibition & Convention Center of International Sourcing, China from March 26-28, 2024. This doublebill event integrating MICE and Business travel industry resources welcomes new destinations and brands entering China for the first time as well as those returning to the China market, along with MICE, Association and Corporate Buyers both domestically to internationally. Aimed at enhancing delegates’ experience, Shanghai’s Doublebill event in MICE and Corporate Travel has re-designed its Business, Networking and Education programme and aims to spearhead industry growth with outbound, inbound and domestic demand.

Opening Keynote and MICE Forum

The Opening Keynote and MICE Forum, The Importance of Government in Meeting and Incentive Destination Growth, will be presented by Dr Sun Weijia, Doctor of Law, Special Researcher of Counsellors’ Office of the State Council, former Director of the Exchange and Cooperation Department of Counsellors’ Office of the State Council. It is co-organised with China Business Event Industry Committee, CCIOC-CCC. The keynote covers the importance of the collaboration between public and private sector in building the MICE industry.

The MICE Forum will be moderated by Ms Alicia Yao, Vice Chairman, China Congress of Association and Chamber of Commerce, who will be joined by four guest speakers: Ms Zhu Jun, Senior Manager of Convention, Exhibition and Corporate Events, Hong Kong Tourism Board Beijing Office; Mr Joost de Meyer, Former Board Director of the IRF Incentive Travel Research Foundation and CEO of First Incentive Travel, USA; Ms Lisa Xu, President of SITE China Chapter, General Manager of Shanghai Eastar Event Management Co., Ltd and Ms Yu Dandan, Deputy General Manager of Beijing Zhongrunhua Petrochemical Co., Ltd.

Association Day Forum

The Association Day Forum is co-organised by The China Congress of Association and Chamber of Commerce (CCACC) and covers the Supporting Chinese Associations and Their Efforts to Go Global. The keynote will be presented by Ms Jayne Gallagher, President of the International Association of Aquatic Product Inspectors (IAFI) and founder and CEO of Honey & Fox Pty Ltd. It will be moderated by Ms Alicia Yao, joined by three guest speakers Mr Zhang Lin, Deputy Secretary-General of China Entry-Exit Inspection and Quarantine Association, Ms Mariarosa Azzolina, President of Istituto Italo Cinese, Ms Deng Qing, Director of the International Exchange Committee of Canal Cities of the World Canal History and Culture Cooperation Organization (WCCO), Honorary Secretary General.

CTW China Forum

With 3 key topics, CTW China’s Forum aims to equip professionals with knowledge and new perspectives from subject matter experts. Forum topic 1: “International Incentives and Meetings in 2024. What opportunities are there for Chinese Enterprises?” delves into key trends, emerging opportunities and strategies for Chinese enterprises looking to engage in international incentives and meetings in 2024.

Forum 2, “The Emergence of Artificial Intelligence (AI) and what it means for the corporate travel and Meetings Industry” covers the emergence of AI and its transformative implications. It will explore how businesses in the travel and meetings industry can harness the potential of AI to enhance efficiency, decision–making and overall participant experience.

Forum 3 focuses on unravelling the pivotal roles assumed by TMCs and M&E firms in facilitating and enriching corporate ventures across borders, under the topic “Corporate Expansion and movement overseas. How Travel Management Companies (TMCs)/ Meetings & Events (M&E) firms can play a part.”

IT&CM China and CTW China 2024 will be held from 26 – 28 March in Shanghai. To explore how you can make the most out of the exhibition, sponsorship, and networking opportunities, contact us at itcmchina@ttgasia.com and ctwchina@ttgasia.com respectively.

Co-Founder & Managing Director - Travel Media Applications | + Articles

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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