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THE GREAT ROOM by Industrious launches its first Australian coworking space in Sydney

THE GREAT ROOM by Industrious is expanding into the Australian market. Its first Australian location will be Level 29, 85 Castlereagh Street in Sydney’s CBD, in partnership with Australia and New Zealand-based asset manager, 151 Property.

SYDNEY, AUSTRALIA – Premium hospitality-led coworking space, THE GREAT ROOM by Industrious, announce its expansion into the Australian market. The Great Room is set to open its doors in the heart of Sydney’s CBD at Level 29, 85 Castlereagh Street, marking its first foray into the country in partnership with Australia & New Zealand-based asset manager, 151 Property.

Spanning 1,200 sqm, 35 dedicated offices and enterprise customised spaces, the new Sydney location will overlook iconic Hyde Park and provide the same high standard of comfort, aesthetics, and performance synonymous with The Great Room brand.

Founded in Singapore in 2016, The Great Room has since grown to 10 prime locations in key cities across Asia, including Singapore, Bangkok, and Hong Kong. These locations are strategically placed in bustling neighbourhoods, offering unique design points of view to foster conversations and encourage collaboration. The Great Room launched its sixth location in Singapore in April 2023 and announced its second location in Bangkok in May 2023.

US-based flexible workspace provider Industrious acquired The Great Room in 2022. Global real estate consultancy CBRE holds a 40% stake in Industrious, allowing The Great Room to tap into the Fortune 500 company’s network. Members can access all Industrious and Industrious-owned coworking space providers, Welkin & Meraki.

“We are thrilled to make our foray into the Australian market through a strong landlord partnership,” says Jamie Hodari, Co-Founder and CEO, Industrious. “We have great confidence in the potential and growth of this market. This new location in Sydney adds to our growing portfolio of more than 160 locations in 65 cities.”

Jaelle Ang, Co-Founder and CEO of The Great Room, adds, “Sydney is an important part of our growth in Asia Pacific where the professional community is dynamic and sophisticated. We look forward to welcoming members to our new space in Sydney, designed to meet their evolving needs and allow them to truly thrive.”

85 Castlereagh is managed by Australia and New Zealand-based asset manager, 151 Property. Ryan Carter, Head of Office for 151 Property, remarks, “As we continue to see demand for flexible and amenity-rich workplace offerings, we are excited to welcome The Great Room by Industrious to our premium-grade office asset, 85 Castlereagh Street. Centred around connections, The Great Room’s elevated coworking spaces will help meet the needs of occupiers seeking dynamic workspaces that foster collaboration.”

Renowned for combining productivity and hospitality, The Great Room by Industrious offers thoughtfully designed spaces that foster community, increase casual collisions, and heighten productivity. Award-winning Australian architecture and interior design firm, Hassell, has been appointed to create The Great Room Sydney’s interiors, having designed multiple successful projects with The Great Room in Singapore and Hong Kong.

Hassell’s interiors will seamlessly blend a unique hospitality-focused offering with beautifully authentic local Sydney references. Tied closely to the site’s origin, history, and use – the contemporary home of luxury retail and the heart of shopping in Sydney’s CBD – its design incorporates Hyde Park’s rich colours to create a tapestry of green and dappled light complemented by bespoke furniture and joinery.

The Great Room by Industrious in Sydney will offer a range of flexible membership plans to cater to diverse business needs. These include dedicated offices for 3 to 30 persons or enterprise teams, hot desk options for dynamic workspaces, day passes for short-term space and amenity use, and virtual office services for businesses needing a distinguished corporate address. An enterprise suite option is also available, offering custom solutions tailored to unique specifications.

Key amenities will include enterprise-grade technology and connectivity, 24/7 office access, shower facilities, Monday Breakfast Club, Great Thirstday networking drinks, exclusive business, learning and lifestyle events, and meeting and event spaces. These amenities, and The Great Room’s commitment to cultivating connections and fostering community through various events and initiatives, create a unique workspace environment for members.

The expansion by Industrious into Australia aligns with the country’s growing flexible workspace trend as demand increases from businesses of all sizes seeking flexibility and collaboration opportunities.

The pandemic catalysed the evolution of the flexible office industry, making experiential benefits, flexible contracts, cost efficiency, and adaptable spaces increasingly attractive. As companies explore new workforce patterns and talent markets, flex providers and landlords are adapting to meet their shifting needs, shaping the future of work.

According to CBRE’s 2022 Flexible Office Space report, Industrious reports that US enterprise desk sales in Q3 2021 increased by more than 150% versus its 2019 quarterly average. Based on CBRE’s 2023 occupier sentiment report, at least 40% of large enterprise occupiers use flex space to enter new markets, solve for uncertain demand or reduce capital expenditures.

Australia’s coworking market has seen explosive growth, particularly in major cities such as Sydney, Melbourne, and Brisbane, with Sydney having the highest number of coworking spaces in the country in 2022.

The Great Room by Industrious, 85 Castlereagh Street, is scheduled to open in Q3 2023.

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