The campaign aims to elevate local talents and businesses by providing a unique platform aboard the Genting Dream cruise ship.
KUALA LUMPUR – Resorts World Cruises, kick starts its “Sayang Lokal” (Love Local) campaign in Malaysia, featuring one the country’s leading singer, actor and television host, together with his bandmates – Alif Satar &The Locos. The launch marks the first in a series of many “Sayang Lokal” campaigns that aims to support various local initiatives. These include Malaysian talents and local businesses by providing an additional platform on a cruise ship to create awareness on local offerings that will enable them to reach a wider audience locally and across the region.
Alif Satar & The Locos is the first local act to launch their album and perform a mini showcase aboard the 18-deck cruise ship, the Genting Dream, which calls Port Klang in Malaysia home. As part of the collaboration between Resorts World Cruises and Warner Music Malaysia, the Genting Dream hosted the album launch and mini showcase for Alif Satar & The Locos at the 999-seated Zodiac Theatre. The band performed many of their latest songs from their self-titled album for invited guests, comprising of fans, media,
influencers and guest celebrities.
World Cruises – Madam Cynthia Lee, Vice President, Sales (Malaysia), Captain Jukka Silvennoinen of the Genting Dream, as well Mr. Carter Ng, Associate Director, Digital Account & Business development, Warner Music Malaysia, officiated the launch of Resorts World Cruises’ “Sayang Lokal” campaign in Malaysia.
“On behalf of Resorts World Cruises, we are delighted to embark on this “Sayang Lokal” journey for Malaysia and to start off the campaign with one of Malaysia’s leading acts, Alif Satar & The Locos. We would also like to extend our sincere thanks to Warner Music Malaysia for their collaboration in the “Sayang Lokal” initiative. It is our hope through our “Sayang Lokal” campaigns, we can further support, showcase and promote more local talents and products to elevate their presence and grow the local industry to new international heights”, said Mr. Michael Goh, President of Resorts World Cruises.
“Representing Warner Music Malaysia, I am very pleased that we were able to collaborate with Resorts World Cruises on the launch of Alif Satar & The Locos’ latest album. I am also proud that Alif Satar & The Locos will be the first local artist to have this unique opportunity to launch an album on this luxury ship, the Genting Dream,” said Mr. Carter Ng, Associate Director, Digital Account & Business development, Warner Music Malaysia.
“The band members and I are truly excited and grateful to be part of Resorts World Cruises’ “Sayang Lokal” campaign and to be able to launch our album with a mini showcase on this beautiful ship, the Genting Dream. It’s a dream come true for us as it’s not every day you get to launch and perform on the ship. We are also glad that we are able create new unique experiences and memories for the band, our guests and fans that are here today”, said Alif Satar on behalf of the band.
The Genting Dream departs twice a week offering round-trip cruises from Port Klang, offering the 3-Night Penang or Phuket- Singapore cruise and the 4-Night Singapore Discovery Cruise. As ‘A Resort Cruising at Sea’, guests can enjoy a variety of exciting offerings that are inclusive as part of the cruise fare and package, which include complimentary all day-dining, featuring a wide-spread of international and Asian cuisine. As the World’s First OIC/SMIIC* Standard Halal-Friendly Cruise Ship, Muslim travelers will have access to certified Halal food and beverages at a dedicated section at The Lido restaurant, which also provides vegetarian and Jain cuisine. Prayer rooms are also available on the ship for the convenience of Muslim guests. Other exciting inclusive offerings also available for guests include the amazing international stage performances and special screenings at the impressive Zodiac theatre, a water park at sea with a pool and 6 thrilling waterslides, rope courses and ziplines, a rock-climbing wall with more recreational activities for the entire family and so much more.
George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.
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