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Unveiling unforgettable journeys: A conversation with Dan Fraser, CEO of Smiling Albino

Join us on Trends Episode 26 as Dan Fraser, Co-Founder & CEO of Smiling Albino, shares insights into crafting purposeful travel experiences, including the Bensley Art Trail and upcoming adventures in Southeast Asia.

Step into the world of unparalleled travel experiences with Dan Fraser, the Co-Founder & CEO of Smiling Albino, in this captivating interview on Trends Episode 26. Smiling Albino, a pioneer in customised adventures throughout Southeast Asia, isn’t just a travel agency—it’s a manifestation of passion, adventure, and the creation of unforgettable moments.

In this episode, Dan shares insights into the art of travel and the magic his team crafts for their discerning clientele. With 24 years of expertise, Smiling Albino doesn’t merely connect destinations; they create purposeful experiences, tailored to perfection.

Join us as Dan delves into the philosophy behind Smiling Albino’s success, catering to successful individuals who seek extraordinary travel beyond the ordinary. Discover the importance of setting goals and desired outcomes for a truly successful journey, echoing the mantra: “Be as successful on your break as you are in life.”

A highlight of the conversation is the Bensley Art Trail, a 12-day extravaganza crafted in collaboration with renowned architect, artist, and philanthropist Bill Bensley. This unique journey spans Bensley-designed hotels across Thailand, Cambodia, and Laos, blending art, luxury, and conservation. The trail culminates in a grand finale art dinner at Baan Botanica, the private residence of Bill and Jirachai Bensley, offering an exclusive opportunity to learn firsthand from the visionary himself.

In the face of disruptive technologies, Dan Fraser remains confident in the resilience of Smiling Albino, emphasizing the irreplaceable value of their personalized touch amidst the rise of generative artificial intelligence in mass market tour operations.

Discover the roots of Dan’s journey in the travel industry, starting 24 years ago with a simple goal—to showcase Thailand in a more customized, private, and authentic way. Proudly reflecting on Smiling Albino’s 24 years of adding value, doing things differently, and showcasing the real Thailand, Dan describes the company’s magical formula that resonates with clients and the team alike.

Looking ahead to 2024, Dan recommends exploring the untamed beauty of Northern Vietnam, North Thailand, and the final frontier of tourism, Isaan, in northeast Thailand. Smiling Albino stands ready to transform the often clumsy logistics of travel in Isaan into a polished luxury experience.

In the realm of Smiling Albino, travel transcends the conventional; it’s about creating a journey that resonates with the soul. With Dan Fraser steering the ship, Southeast Asia transforms into a canvas waiting to be painted with unforgettable experiences. Pack your bags and let Smiling Albino turn every trip into a masterpiece of luxury and exploration.

Managing Director - DBC Asia | + Articles

David Barrett is a MICE Consultant, Marketing Strategist and digital video advocate. Founder of DBC Group, Member of Institute of Place Management (MIMP) his motto is “Everybody has a story to tell. Let me tell yours.”

David is a long-term resident of Bangkok having lived and worked in the Thai capital for more than 32 years. He is recognised in the Thai tourism and hospitality industry for his passion for promoting Thailand, his love of Thai food, and his creative approach to marketing.

64 years young, David is a Brit in Bangkok. Born in St Helier, UK, he returned to the UK and set up home in Cornwall during the COVID pandemic. With business back as usual, David has returned to Thailand. He’s a man on a mission to interview leaders and trend-setters in business, sustainability, the arts and entertainment. You can watch his weekly conversations on Trends YouTube channel.