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- Digital marketing pundits have been talking for some time about the decreasing importance of the traditional brand homepage
- In a new internet television show, Hilary Topper discusses a well-known brand that has given up its website entirely and gone social
With internet users around the world spending more and more of their online time in social networks, the traditional product homepage is fast becoming outdated as a platform for brands to sell themselves.
One of the leading exponents of the ‘no homepage’ approach is Skittles, whose website simply links to their social profiles on popular platforms like YouTube, Twitter, and Facebook.
In a new business TV show, marketing and business expert Hilary Topper discusses this strategy, and explains why your brand needs to be active on every social platform.
For up-to-the-minute business advice from leading social marketing and business experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view. For more in-depth help and consultancy, apply to join The Results Team.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
