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- Innocent drinks is one of the most original and successful consumer brands to hit the UK market in recent years
- In a new online TV show, Innocent founder Rich Reed discusses what entrepreneurs need to do to survive the downturn
Economic recession puts a lot of pressure on entrepreneurs, but for those who are smart and passionate about what they’re doing, the downturn has an upside.
Speaking on a new online business TV show, Rich Reed, co-founder of Innocent drinks offered his views on what he believes it will take for SMEs to pull through the recession.
“The recession will be good long term for the better businesses,” he says. “If you can focus and do a really good job in your core market you’ll probably find you can come out stronger than when you went in.”
Watch the show for free right here.
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