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X2 Samui, a soon-to-be opened design hotel and resort on Koh Samui, announced a strategic marketing partnership with LIFESTYLEHOTELS, the Austria-based marketing and sales company for independent luxury hotels.
LIFESTYLEHOTELS has a business philosophy characterized by values of individuality, originality, authenticity and quality.
“X2 Samui is excited about leveraging LIFESTYLEHOTELS’ large network and strong market presence in the European markets. LIFESTYLEHOTELS’ clients are ideal prospects for X2 Samui. These guests truly share an appreciation of the new dimension of “luxury by design” in an extraordinary resort destination,” said Anthony McDonald, Chief Executive Officer of X2 Resorts. “We look forward to building a rewarding and lasting partnership.”
“We are excited to enter into a partnership that matches the demographics, goals and desires of our high-end clientele so perfectly. Our mutual clients have a high degree of aesthetic perception and are oriented towards quality and luxury and interested in art, culture, cuisine, fashion and design. X2 Samui is honored to be a member of such a distinguished group of hotels and resorts,” said Klaus R. Rauter, Group General Manager of X2 Resorts.
X2 Samui is the latest in a series of new developments of the X2 Resort properties situated on 5-acres of pristine beachfront on the southeastern coast of Samui island. X2 Samui is scheduled to open in June 2008.
