Rapidly expanding its worldwide portfolio, W Hotels announced plans to open its second hotel in Thailand with the new W Bangkok. The newly constructed, 400-room hotel will debut in 2011 as part of a luxurious, mixed-use development at the…
Rapidly expanding its worldwide portfolio, W Hotels announced plans to open its second hotel in Thailand with the new W Bangkok. The newly constructed, 400-room hotel will debut in 2011 as part of a luxurious, mixed-use development at the core of the city`s commercial and diplomatic center. The hotel is owned by North Sathorn Hotel Company, a joint venture between Istithmar Hotels FZE and Golden Land Property Development PLC.
W Bangkok will be an integral part of the Golden Land`s Sathorn Square, a mixed-use project that also includes a 750,000 square foot premium office tower and a variety of retail shops, centered on the historic landmark Russian Embassy complex.
W continues to extend beyond the boundaries of everyday travel, offering a magical mix of sexy destinations and sublime design, said Ross Klein, President of Starwood`s Luxury Brands Group. Set against the magnificent backdrop of Thailand`s thriving cosmopolitan metropolis, W Bangkok will reflect the excitement, energy and sophistication of its surroundings. From Bangkok to Buckhead, South Beach to St. Petersburg, W is going global as the influential and innovative lifestyle authority.
Following the announcement of W Retreat & Residences-Koh Samui, W Bangkok is a logical extension of W`s dynamic growth in Thailand, said Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. Bangkok is a perfect fit for W hotels, appealing to the brand`s sophisticated travelers with a delectable mix of diverse cultures, world-class shopping and an unsurpassed epicurean experience.
W Bangkok will occupy a prime site in the heart of the city and thus deserves a world-class brand to operate the hotel. W is that brand and we are delighted to have reached an agreement with Starwood. The W Bangkok is our second W Hotels property in Thailand and I believe it will complement ideally our first project, the W Retreat & Residences in Koh Sumai, which is also currently under development, said Joe Sita, chief executive of Istithmar Hotels.
South East Asia is a strategically important region for Istithmar Hotels, and Bangkok is one of our key target markets. We continue to look for projects that offer us the right balance between risk and rewards as we expand operations across the globe, added Sita.
W Bangkok is the latest addition to the brand`s fast-growing international collection of hotels in the world`s most vibrant cities and emerging destinations. W has recently announced plans to open hotels in Barcelona, Istanbul, Athens, Hong Kong, Shanghai, Koh Samui, Santiago, Dubai, Doha and Macau. These properties will follow the highly successful openings of the W Retreat & Spa-Maldives, W Montreal, and W Mexico City.
