Starwood Hotels & Resorts Worldwide and its new lifestyle brand, aloft(SM) hotels, has signed an agreement with Beijing Yongtai Hotel Management Co., Ltd to develop an aloft hotel in the capital city of…
Starwood Hotels & Resorts Worldwide and its new lifestyle brand, aloft(SM) hotels, has signed an agreement with Beijing Yongtai Hotel Management Co., Ltd to develop an aloft hotel in the capital city of China, Beijing. The hotel is scheduled to open in 2009.
As a Vision of W(R) Hotels, the aloft brand was formally launched in Asia Pacific at the Hotel Investment Conference (HICAP) in Hong Kong in late 2006.
Our mission with aloft is to bring style, convenience and a social environment to an otherwise tired, lonely experience, all at a great price, said Ross Klein, President, W Hotels Worldwide and the aloft brand. We have worked closely with key developers and guests across Asia Pacific to customize our prototype and signature features specifically for this market, to create an efficient product that guests will love. We are excited to be introducing aloft to Beijing and are looking forward to introducing more aloft hotels to other cities in the Asia Pacific region.
aloft Beijing, Haidian will be part of an integrated mixed-use complex, including offices, residential buildings and the recently signed Four Points by Sheraton(R) Beijing, Haidian.
