Beijing’s May Day holiday saw a record 16.97 million tourists, highlighting the city’s appeal through cultural events and rural tourism.
Beijing, China – Beijing has recorded an unprecedented influx of tourists this May Day holiday, welcoming approximately 16.97 million visitors, a 9.4% increase from last year, according to data released by the municipal bureau of culture and tourism. This surge in tourism has generated significant economic activity, with revenues reaching a record 19.62 billion yuan (about $2.7 billion), marking a 10.2% year-on-year growth.
The capital city’s diverse range of over 2,700 cultural and tourism activities proved a major draw. These included performances, countryside excursions, and more, strategically designed to showcase Beijing’s rich cultural tapestry and scenic rural landscapes.
Notably, rural tourism has seen a remarkable uptick, with a 22.9% increase in visitors compared to the previous year. This sector alone brought in 340 million yuan, up 24.3% from last year, underscoring a growing interest in Beijing’s less urbanized areas.
Historical sites, vibrant business districts, and tranquil city parks were among the top draws for tourists, aligning with Beijing’s reputation as a hub of history, commerce, and green spaces. The bureau’s targeted efforts in promoting these areas have played a crucial role in the observed tourism boom.
This year’s five-day holiday, spanning from May 1 to May 5, not only boosted the local economy but also highlighted the effectiveness of Beijing’s strategic push to integrate cultural and tourism initiatives. This approach not only enriches the visitor experience but also contributes robustly to the city’s economic resilience and cultural vitality.
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