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Singapore Airlines launches online merchandising solution with Amadeus e-Travel

Amadeus e-Travel, occupied in the field of online travel solutions and the e-commerce unit of Amadeus, announced that Singapore Airlines (SIA), has launched…

Amadeus e-Travel, occupied in the field of online travel solutions and the e-commerce unit of Amadeus, announced that Singapore Airlines (SIA), has launched Amadeus e-Travel Flex Pricer on singaporeair website. This most widely adopted global online merchandising solution for airlines will offer SIA best-in-class availability, faring, and shopping capabilities to its international and domestic travellers. Earlier this year, Singapore Airlines selected Amadeus e-Travel as part of its ongoing drive for excellence in customer service to empower their travellers with a full online calendar display to enhance their experience online.

Amadeus e-Travel standalone merchandising solution, based on Amadeus e-Travel Flex Pricer, can be integrated into airlines existing infrastructures to reduce costs and increase time-to-market. This solution enables airlines to implement their new faring strategies, to manage and display real-time availability, structure and manage fares and fare families, and offer highly reliable and fast websites.

Additionally, this solution is available in 23 languages off-the-shelf and provided Singapore the ability to offer 7 languages (English, French, Deutsch, Chinese Traditional, Chinese Simplified, Japanese and Korean) to their end-users in the region to extend their market reach quickly and cost efficiently.

Amadeus e-Travel Flex Pricer technology allows users to see applicable fare options across different times, fare classes and dates on a single screen, offering users a broad choice between price, schedule and fare flexibility more quickly than is currently possible.

Jerome Destors, Commercial Director of Amadeus e-Travel, said of the deal: “We are proud to be a technology partner with a prestigious airline that prides itself on delivering customer excellence like ourselves. With our experience in serving the e-commerce needs of over 60 airlines, I am confident that Singapore Airlines will appreciate the continuous improvements that we regularly deliver in our solutions.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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