Accor announced three new hotels around Thailand – in Bangkok, Pattaya and Chumphon – and the launch of its versatile All Seasons brand to further strengthen its leadership position in the Kingdom. The…
Accor announced three new hotels around Thailand – in Bangkok, Pattaya and Chumphon – and the launch of its versatile All Seasons brand to further strengthen its leadership position in the Kingdom. The All Seasons Pattaya will be Accor’s third hotel in the dynamic resort city. The hotel is the first All Seasons in Thailand, and second in Asia after All Seasons Legian in Bali, and is scheduled to open in November 2006.
Novotel Chumphon Beach Resort & Golf adds an emerging destination to its beach resort network in Thailand. Chumphon is half way between Bangkok and Surat Thani and is a primary transfer point for ferries to Koh Nang Yuan, where Accor will open an exclusive Sofitel resort in 2007.
Grand Mercure Suites Bangkok will be the first Grand Mercure Suite hotel in Thailand and third Grand Mercure in Bangkok. It is scheduled to open in December 2007.
These three hotels add to Accor’s brisk development pace in Thailand where the group has already opened three hotels in Bangkok this year – two Ibis hotels and the Grand Sukhumvit by Sofitel in May – and fourth, Sofitel Residence Asoke, soft opens today 1 June.
Accor Asia Pacific Managing Director Michael Issenberg said that Accor’s development strategy was to cover the full spectrum of the market and add hotels that were of strategic value to the network.
“What makes Accor unique is that – unlike most international hotel groups – we don’t just concentrate on the top end of the market,” Said Mr Issenberg. “Our development strategy extends from 5-star Sofitels and Grand Mercures to 3 star Ibis and All Season hotels, with Novotel, Mercure and All Seasons covering the mid-market.”
“Thailand has enjoyed an exceptionally strong start of the year, with our hotels in city and resort areas all achieving strong occupancies, and with Thailand’s new international airport set to open and the prospect of rapid expansion in air services to airports across the country, we believe we are well placed to achieve a record operating year for the group in Thailand.”
“We are looking at growth in the international inbound market, but we are also seeing substantial growth in the regional and domestic markets, particularly in demand for economy and mid-scale accommodation.”
In August Accor will launch Novotel Suvarnabhumi Airport Hotel extending the group’s strength at key airports in the region. The hotel will join the newly-opened Novotel Citygate at Hong Kong’s international airport and will be followed by the launch of Novotel Baiyun Airport Guangzhou in September.
The opening of the Novotel Suvarnabhumi Airport Hotel and Suvarnabhumi International Airport will considerably benefit Accor’s two existing hotels in Pattaya, and will give the All Seasons – great impetus when it opens.
Accor’s flagship resort opening in Thailand for 2006, the Sofitel Phokeetra Krabi, opens In November in time to benefit from direct international flights to Krabi from a number of regional centres across Asia.
