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Priceline.com released its second set of findings on Android, iPhone and iPad users who are booking rental cars and hotel rooms through priceline.com’s Hotel Negotiator app for Android and Hotel & Rental Car Negotiator app for iPhone, iPad and iPod touch.
Here are the key findings from priceline.com’s latest batch of mobile data:
– Rental cars are a spur-of-the-moment decision for many mobile-equipped travelers. 41% of rental car bookings made through priceline.com apps were same-day. Of those bookings, 48% were made within 2 hours of pickup.
– The top 5 vehicle choices of mobile-equipped rental car customers are: 1. Economy, 2. Intermediate, 3. Full-Size, 4. Compact, and 5. Standard.
– Hotel star level preferences are expanding as mobile devices become more mainstream. After priceline.com introduced its first Hotel Negotiator app for the iPhone in 2009, customers with mobile devices chose 3-star or higher hotels 82% of the time. Today, 63% of iPhone users choose luxury hotels. Android users choose 3-star and above 54% of the time. iPad users are still the pickiest, choosing 3-star and above hotels 69% of the time. For smartphones, priceline.com said that the shift toward lower price-point hotels has accelerated during the Christmas season while, for the iPad, the shift has continued with each new release of the popular tablet.
“Priceline.com’s early mobile phone usage data suggests that the almost exclusive preference for 3- and 4-star hotels was being driven by more affluent early adopters of iPhones,” said John Caine, priceline.com’s chief product officer, who heads up the company’s mobile development teams. “Today, we’re seeing more mobile devices in the hands of mainstream Americans, whose hotel booking preferences more closely parallel desktop-equipped hotel bookers. This is another indication that the mobile marketplace for travel services is broadening as the popularity of mobile devices grows.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
