Rich programme of workshops during the PATA Travel Mart 2012 in Manila, Philippines, offers deep insights and know-how to the travel industry…
BANGKOK- The Pacific Asia Travel Association (PATA) is confirming that its Travel Mart will take place between September 25 to 28, 2012 at SMX Convention Center in the city centre of Manila. The association just revealed the program of its workshops during the conference:
Tuesday, 25 September 2012 at 0900-1700
“Do You Know What You Need to Know – AEC2015?”
With the formation of the ASEAN Economic Community in 2015, the economies of Southeast Asia will become a single trading bloc with 600 million people and a combined GDP of around US$1.5 trillion.
The AEC will offer both opportunities – for those who are prepared – and threats – for those who are not.
Those businesses aware of, and preparing for 2015 will be well placed to take advantage of the 120 million or so visitor arrivals expected in that year. Those less prepared will flounder in the environment of increased competition for both goods and services. To better understand the opportunities and threats to tourism that will come with the AEC in less than three years time, PATA is organising a one-day workshop to deliver information that will be vital in understanding the nuances of integrating 10 economies into a single bloc.
Venue: SMX Function Room 1, Level 2
Tentative Schedule AEC2015 Workshop
09:00-09:10 Session 1: Opening & Welcome
09:10-09:40 Session 2: AEC 2015 A General Overview
09:40-10:10 Session 3: The Tourism Perspective
10:10-10:30 COFFEE BREAK
10:30-11:30 Session 4: Implications for the Hospitality Sector
11:30-12:30 Session 5: Implications for the Aviation Sector
12:30-14:00 LUNCH
14:00-15:00 Session 6: Implications for the Tour Operator
15:00-16:00 Session 7: What do we need to know to be ready?
-Lessons from the EU
-Statistical Collections
16:00-16:30 Session 8: Wrap up & closing
Wednesday, 26 September 2012 at 1225-1400
“CIVETS and other Emerging Markets: the potential for Asia Pacific”
First there were the BRIC – Brazil, Russia, India, China– but now many are looking to the CIVETS – Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa – for growth potential over the next couple of decades. If the EIU is correct, then these economies will grow at an average annual rate of around 4.5% over the next 20 years, compared to less than two percent for the developed economies.
While their combined GDP will only amount to one-fifth the size of the G7 nations’ combined GDP by 2030, the CIVETS are none the less, second-tier emerging markets with a number of advantages. According to the EIU “they have relatively sophisticated financial systems and do not face runaway inflation, massive current-account deficits or public debt”.
Venue: SMX Meeting Rooms 7-9, Level 2
Thursday, 27 September 2012 at 1245-1415
“mTourism: how mobile technology is changing tourism”
Mobile Tourism (mTourism) is the use of mobile technologies, applications and services in the tourism sector. The world is moving towards an environment where every traveller is using smartphones and tablets enabled with mobile broadband. In 2012 Google projects that 8% of mobile users will be booking travel from their smart phones. In 2014 mobile internet should take over desktop internet usage. In 2016 mobile commerce is expected to grow by 55%. Does this make a mobile web strategy more important than a PC Web strategy? How much resource have you allocated to mTourism? How are you preparing for mTourism?
Venue: SMX Meeting Rooms 7-9, Level 2
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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