Costa Cruises doubles its capacity in the Chinese market.
HONG KONG – The maiden call is marked in Shanghai of the Costa Atlantica, the Costa Cruises fleet member whose design celebrates Italian cinema and arts. The arrival of the Costa Atlantica means that the Company has effectively doubled its capacity in China.
The event staged for the Costa Atlantica’s maiden call was attended by the Costa’s most senior executives and by local dignitaries, the special guest being the ship’s godmother for the occasion: Diana Xu, Miss Universe China 2012.
The local debut of the Costa Atlantica with 85,700 gross tonnage and 2,680 total Guests) constitutes a major milestone in Costa Cruises’ growth in China; Costa was the first international operator to bring cruising to the Chinese market, back in 2006.
The Costa Atlantica is joining the Costa Victoria (75,200 gross tonnage and 2,394 total Guests), which has been deployed in China since May 2012. Thanks to this dual positioning, in 2013 Costa will be offering a total of 99 Asian cruises in mainland China, Hong Kong and Taiwan.
The Costa Atlantica will also be the first ship to operate on a Around-the-World cruise for Chinese guests: she will leave Shanghai on March 22, 2014 on a fabulous 83-day trip-of-a-lifetime.
The Costa Victoria and Costa Atlantica offer the Chinese and Asian market a unique exclusive product, which brings the region a taste of “Italy at Sea”, by featuring the hospitality, design, shopping flair, fine art and food & wine that are synonymous with Italian style.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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