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Lucy Liu as the new celebrity Fan for Mandarin Oriental Hotel Group’s global advertising campaign

The campaign is designed to raise Mandarin Oriental's brand awareness globally in print and in digital media, by connecting Mandarin Oriental's well-recognized symbol – the fan – with international celebrities.

HONG KONG – Mandarin Oriental Hotel Group proudly announces acclaimed Hollywood actress Lucy Liu as the new celebrity Fan for multi-million dollar global advertising campaign “He’s a Fan/She’s a Fan”. This award-winning actress, producer and director’s roles include Lucky Number Slevin, where she co-starred with another Mandarin Oriental Fan, Morgan Freeman, as well as Kill Bill and Charlie’s Angels: Full Throttle. Liu is notably known for her leading role in television show Ally McBeal, where she earned an Emmy award nomination. Currently Liu is starring in the award winning TV Series, Elementary.

The campaign is designed to raise Mandarin Oriental’s brand awareness globally in print and in digital media, by connecting Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities. In appreciation of their support, the Group makes a donation to each celebrity’s individual choice of charity. Liu’s favorite charities include UNICEF, an organization she has worked with for 10 years, and Ignite, a BAM arts program for children.

“The award-winning campaign continues to make a strong statement about the Group in a simple and luxurious manner, and we are delighted to welcome Lucy Liu as our newest ambassador,” said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand Communications. “By focusing on celebrities who clearly appreciate the finer things in life, we have been able to show the quality of our hotels in a far more interesting way than traditional hotel advertising,” she added.

Lucy Liu joins Mandarin Oriental’s other fans including Morgan Freeman, Sir Peter Blake, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Jane Seymour, Kenzo Takada, Jerry Hall, Vivienne Tam, Frederick Forsyth, Bryan Ferry, Liam Neeson, Dame Helen Mirren, Sigourney Weaver and Sir David Tang.

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