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A prominent entertainment and leisure provider is reporting huge increases in demand in some sectors – despite economic turbulence in the stock markets and fears of a double dip recession.
USA-based EZE Group has seen tremendous growth in sales figures in sectors like theatre trips and visits to tourist attractions, and particularly for tickets for sporting events – fuelled by huge interest in the 2012 Olympics.
As a whole, demand in the sector has increased by 97%, and in some areas of the market, it has risen by as much as 280%.
As a result they are planning to expand their offices and presence in Europe, by opening six more offices and increasing staffing levels by 85% in the first quarter of 2012.
Gerald Tiernan, European Sales and Marketing Director for EZE Group, said: “Theatre tickets, days out, sporting events and attractions are highly sought-after at the moment.
“The general public seems to be giving themselves a boost during difficult times, with discounts, special offers and bargains driving demand. For example, 52% more individuals and couples are taking spa breaks, but mainly when there is a deal on. EZE Group has seen demand for London 2012 visits increase by 125% on previous forecasts.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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