Hyatt stakes a claim to 650 meters of storied China Beach

…

The golden sands of Vietnam’s 3,400-kilometer coastline scored its first internationally renown brand March 19 when Hyatt Hotels & Resorts broke ground on an expansive beach resort in Vietnam. Hyatt Regency Danang Resort and Spa on China Beach joins the Park Hyatt in Ho Chi Minh City’s first district as the second Hyatt property in Vietnam.

Worldwide, Hyatt operates 750 hotels. Its other beach resorts in Southeast Asia include Hyatt Regency Hua Hin in Thailand, Grand Hyatt Bali and Bali Hyatt in Indonesia, and Hyatt Regency Kuantan Resort in Malaysia.

“While some excellent beach resorts have opened in Vietnam, none possess the brand appeal of the Hyatt,” said Peter Ryder, CEO of Indochina Capital, the resort’s developer. “We expect that Hyatt’s reputation will attract legions of new travelers to Vietnam from around the world.”

Scheduled to open in early 2010, after a US $100 million investment, the resort’s 226 guest rooms will be complemented by residential developments, including 150 condominium and 30 two-storey oceanfront villas for sale.

“This setting is renown throughout Asia for two reasons — China Beach and the Marble Mountains,” said Grahame Carder, vice president of marketing – Asia Pacific at Hyatt Hotels & Resorts. “We’re building on 650 meters of beachfront, and we’re at the foot of the legendary Marble Mountains. In Vietnam, we can’t think of a better combination of cultural appeal and tropical getaway.”

“Indochina Capital’s vision for this project is a testament to the group’s ambition to put Vietnam on a par with the world’s most distinguished destinations for travelers,” said Carder. “We’re proud to be associated with a project of such magnitude.”

As Vietnam’s third largest city, Danang’s rising appeal as a destination has prompted the inclusion of a convention center, anchored by a 500-square-meter banquet hall.

“The wider world is just waking up to this region,” said Ryder. “The days of Good Morning, Vietnam are long over, and the Hyatt’s enthusiasm for this project attests to that.”

Follow TravelDailyNews Asia-Pacific in Google News