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Vizergy and the Hospitality Sales and Marketing Association International (HSMAI) teamed up to release the informative, detailed white paper, “Best Practices for Hotel Website Analytics.” Website analytics are an integral part of hotel marketers’ decision making processes, but many hoteliers are unsure of how to fully take advantage of this data to make the most of their marketing efforts and grow their online business. This paper was produced in response to many of the questions hotel marketers have about website analytics.
Authored by experienced e-commerce and marketing expert Tim Peter, and a follow up to the popular “Engaging Online Travel Shoppers Through Integrated Marketing,” the best practices paper can be downloaded here. The paper, which is based on the latest research, an industry survey and interviews with marketing and analytics experts, includes an analytics implementation checklist and real world examples to help hotel marketers:
– Identify which metrics are most important to measure and track
– Establish analytics based goals
– Make effective marketing decisions based on data driven intelligence
– Implement best practices that help increase online engagement and revenue
“By understanding how to identify key metrics and properly use analytic tools, hotel marketers can save time and money in developing future marketing initiatives, as well as optimizing their websites, based on the information they already have at hand,” says Joe Hyman, President & CEO of Vizergy. “Important information about how travel shoppers are interacting with your property’s website – information that can help you improve conversions and revenue – is missed when analytics are overlooked.”
“We feel this paper provides insightful web analytics information that will help hoteliers of all property types implement improved marketing campaigns,” says HSMAI President & CEO Robert A. Gilbert. “Moving into 2012, hotel marketing professionals are more concerned than ever about delivering a strong ROI. With better understanding and monitoring of website analytics, they can help ensure their marketing dollars are well spent.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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